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Media Today de Joseph Turow

Media Today

Autor Joseph Turow
en Limba Engleză Paperback – 10 apr 2026
This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.
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Specificații

ISBN-13: 9781032836041
ISBN-10: 1032836040
Pagini: 524
Dimensiuni: 210 x 280 mm
Ediția:9. Auflage
Editura: Taylor & Francis Ltd.

Cuprins

Part I: The Nature and Business of Media; 1. Understanding Mass Media, Convergence, and the Importance of Media Literacy; 2. Making Sense of Research on Media Effects and Media Culture; 3. The Business of Media; 4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications; 5. Controls on Media Content: Government Regulation, Self-Regulation, and Ethics; Part II: The Media Industries; 6. The Internet Industry; 7. The Book Industry; 8. The News Industry; 9. The Magazine Industry; 10. The Recording Industry; 11. The Audio Industry; 12. The Movie Industry; 13. The Television and Video Streaming  Industry; 14. The Video Game Industry.

Recenzii

Reviews for the previous edition:
"Joe Turow’s new edition of Media Today not only provides historical context and clear descriptions of current media structures and effects, but also offers up-to-date insights into the rapid changes in our media and why they matter.
"The new edition of Media Today does a masterful job of clearly explaining the latest changes in media industries and why these changes should matter to us. I am always excited for the latest edition!" Matt McAllister, Professor of Media Studies, Penn State University, USA
"Media Today 7 is a comprehensive survey of the world of communication that, unlike most 'intro' textbooks, goes beyond the surface and the latest trends. Turow’s text delves in depth into the business of media so that students will find a sophisticated understanding of the fields they may pursue as a career. He also highlights the major issues, concerns, and challenges to media in our lives, culture, and politics." David D. Perlmutter, Professor of Media & Communication, Texas Tech University, USA

Notă biografică

Joseph Turow is Robert Lewis Shayon Professor of Media Systems and Industries at the University of Pennsylvania’s Annenberg School for Communication. He has authored eleven books, edited five, and written more than 150 articles on mass media industries. Turow is an elected Fellow of the International Communication Association and was presented with a Distinguished Scholar Award by the National Communication Association. A 2005 New York Times Magazine article referred to Turow as "probably the reigning academic expert on media fragmentation." In 2010, the New York Times called him "the ranking wise man on some thorny new-media and marketing topics." In 2012, the TRUSTe internet privacy-management organization designated him a "privacy pioneer" for his research and writing on marketing and digital-privacy.