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Mastering Technical Sales: The Sales Engineer's Handbook, Third Edition de Aron Bohlig

Mastering Technical Sales: The Sales Engineer's Handbook, Third Edition

Autor Aron Bohlig, John Care
en Limba Engleză Hardback – 30 iun 2014
Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process.
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Specificații

ISBN-13: 9781608077441
ISBN-10: 1608077446
Pagini: 406
Ilustrații: illustrations
Dimensiuni: 161 x 241 x 29 mm
Greutate: 0.79 kg
Ediția:Unabridged
Editura: Artech House Publishers

Notă biografică

John Care is managing director at Mastering Technical Sales LLC. He holds a B.Sc. with honors in chemical engineering from Imperial College, London and is a contributing member of the M.B.A. Advisory Council for the Fox Business School of Temple University, Philadelphia. Aron Bohlig is the co-founder of a strategic and financial advisory boutique focused on internet companies. He earned his MBA from the Wharton School of the University of Pennsylvania.