Marketing Strategy – Overcome Common Pitfalls and Create Effective Marketing

en Limba Engleză Hardback – 2 mai 2021

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.

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Specificații

ISBN-13: 9781789667431
ISBN-10: 1789667437
Pagini: 320
Dimensiuni: 162 x 240 x 28 mm
Greutate: 0.75 kg
Editura: Kogan Page

Cuprins

Chapter - 00: Introduction; Chapter - 01: What is strategy?; Chapter - 02: Scenario - Establishing the current situation; Chapter - 03: Targets - Setting objectives; Chapter - 04: Reach - Researching your customers; Chapter - 05: Awareness - Planning your marketing campaign; Chapter - 06: Tactics - Selecting the right channels; Chapter - 07: Execution - Implementing your marketing strategy; Chapter - 08: Generate - Tracking the results; Chapter - 09: Yield - Analysing your strategy's success; Chapter - 10: Common pitfalls in marketing strategy; Chapter - 11: Glossary; Chapter - 12: Further resources;

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Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.

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