Marketing for Dummies
Autor Jeanette Maw McMurtryen Limba Engleză Paperback – 8 noi 2022
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Specificații
ISBN-13: 9781119894872
ISBN-10: 1119894875
Pagini: 400
Dimensiuni: 254 x 282 x 25 mm
Greutate: 0.74 kg
Ediția:6th edition
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 1119894875
Pagini: 400
Dimensiuni: 254 x 282 x 25 mm
Greutate: 0.74 kg
Ediția:6th edition
Editura: Wiley
Locul publicării:Hoboken, United States
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Notă biografică
Jeanette Maw McMurtry is a psychology-based marketing expert providing strategy and execution for brands in all industries. She is a Chief Marketing Officer, speaker, and instructor on all aspects of successful marketing. Her blog, jeanettemcmurtry.com, shares insights and tactics for engaging B2B and B2C purchasers' unconscious minds and tapping into the psychology of choice. She is the author of the previous edition of Marketing For Dummies.