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Mapping Experiences

Autor James Kalbach
en Limba Engleză Paperback – mar 2021
Customers who have inconsistemt experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing sepcialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques; Create diagrams that account for multichannel experiences as well as ecosystem design; Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability; Explore ways to appy mapping of all kinds to noncommercial settings, such as helping victims of domestic violence.
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Specificații

ISBN-13: 9781492076636
ISBN-10: 1492076635
Pagini: 400
Dimensiuni: 188 x 234 x 22 mm
Greutate: 0.74 kg
Ediția:2nd
Editura: O'Reilly