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Managing Corporate Communication: A Cross-Cultural Approach de Rossella Gambetti

Managing Corporate Communication: A Cross-Cultural Approach

Autor Rossella Gambetti, Stephen Quigley
en Limba Engleză Paperback – 16 noi 2012
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
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Specificații

ISBN-13: 9780230348028
ISBN-10: 0230348025
Pagini: 552
Ilustrații: 20 black & white line drawings, 20 black & white tables
Dimensiuni: 156 x 234 x 28 mm
Greutate: 0.77 kg
Ediția:2012
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom

Cuprins

Preface; E.T.Brioschi & O.Lerbinger
Introduction
PART I: CORPORATE COMMUNICATION CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES
Corporate Communication as an Academic Discipline and a Strategic Management Function; R.Gambetti
Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi
Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca
Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti
Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi
Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati
The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen
Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca
Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi
Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti
Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel
Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna
PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES
Public Relations in International Management; O.Lerbinger
The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley
The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley
The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey
Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes
The Organization of the Corporate Communication Function; D.Wright
From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan
PART III: BEST PRACTICES IN CORPORATE COMMUNICATION
To be Confirmed
Conclusion
Endnote; D.Bodega & T.Fiedler
References.