Reputation Capital
Autor T J Winicken Limba Engleză Paperback – 20 sep 2022
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Specificații
ISBN-13: 9781523001842
ISBN-10: 1523001844
Pagini: 232
Dimensiuni: 154 x 228 x 15 mm
Greutate: 0.3 kg
Editura: Berrett-Koehler Publishers, Inc.
ISBN-10: 1523001844
Pagini: 232
Dimensiuni: 154 x 228 x 15 mm
Greutate: 0.3 kg
Editura: Berrett-Koehler Publishers, Inc.
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Cuprins
Contents
Introduction: Confessions of a Former Reporter
1. What Is Your Reputation Capital?
2. The Best-Managed Crises (Are the Ones You've Never Heard Of)
3. The Ten (Crisis) Commandments
4. Reputation Road Map: Audiences and Channels
5. A Plan to Protect and Defend
6. Seven Qualities of Quality Communications
7. The CEO as Spokesperson
8. Media Matters: The Press as Your Ally
9. Social Media and the Rise of the Stakeholder
10. Reputation by Association
11. Communicating Cultural Competence
12. Lessons from a Year in Crisis
Case Studies
A Failure to Accommodate and Communicate (United Airlines)
An Extra Hot Cup of Humility (Starbucks)
Introduction: Confessions of a Former Reporter
1. What Is Your Reputation Capital?
2. The Best-Managed Crises (Are the Ones You've Never Heard Of)
3. The Ten (Crisis) Commandments
4. Reputation Road Map: Audiences and Channels
5. A Plan to Protect and Defend
6. Seven Qualities of Quality Communications
7. The CEO as Spokesperson
8. Media Matters: The Press as Your Ally
9. Social Media and the Rise of the Stakeholder
10. Reputation by Association
11. Communicating Cultural Competence
12. Lessons from a Year in Crisis
Case Studies
A Failure to Accommodate and Communicate (United Airlines)
An Extra Hot Cup of Humility (Starbucks)