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Managerial Economics de Ivan Png

Managerial Economics

Autor Ivan Png
en Limba Engleză Paperback – 9 oct 2026
Now in its seventh edition, Ivan Png’s Managerial Economics has been extensively revised with new
  • running case study on competition in large language models among OpenAI, Anthropic, and DeepSeek,
  • section on the experience curve,
  • chapter on oligopoly.
As always, the text focuses on the economics that managers need to know. It presents the key concepts of microeconomics intuitively, without sophisticated mathematics and uses actual management applications from across the world.
The seventh edition is enhanced with fresh mini-cases and discussion questions, as well as detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.
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Specificații

ISBN-13: 9781041293217
ISBN-10: 1041293216
Pagini: 342
Ilustrații: 146
Dimensiuni: 174 x 246 mm
Ediția:7
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate Advanced

Cuprins

1. Introduction to managerial economics PART I: COMPETITIVE MARKETS 2. Demand 3. Elasticity 4. Supply 5. Market equilibrium PART II: MARKET POWER 6. Costs 7. Monopoly 8. Pricing 9. Strategic thinking 10. Oligopoly PART III: IMPERFECT MARKETS 11. Externalities 12. Asymmetric information 13. Incentives and organization 14. Regulation

Notă biografică

Ivan Png is a Distinguished Professor at the National University of Singapore and previously a faculty member of UCLA and HKUST. Dr. Png attended the Anglo-Chinese School, Singapore and graduated with BA (Honours), University of Cambridge, and PhD, Stanford Graduate School of Business. Recent work in productivity and innovation has appeared in the Review of Economics and Statistics, PNAS, Management Science, and Strategic Management Journal.

Descriere

Now in its seventh edition, Ivan Png’s Managerial Economics text focuses on the economics that managers need to know. It presents the key concepts of microeconomics intuitively, without sophisticated mathematics and uses actual management applications from across the world.

Recenzii

"This book is full of engaging real-world examples that will help bring economic concepts to life for business students. Each chapter starts with an interesting motivating case, and additional entertaining examples are presented throughout. As a textbook, it provides a comprehensive coverage of relevant microeconomics topics with explanations that are intuitive, clear and concise."
Jaimie Lien, Assistant Professor, Chinese University of Hong Kong
"Ivan Png's book has an engaging selection of international business case studies combined with fundamental microeconomics tools. Concepts are presented in an intuitive way, the exercises explore them in depth, and the supplementary materials provide a richer learning experience. Any student of business with an interest in economics should start from this book."
Isleide Zissimos, University of Warwick
"I have been using Ivan Png’s book for 14 years for MBA teaching in Hong Kong and Shanghai. Light in mathematics and calculation, it is very user-friendly, a rare feature among numerous textbooks in the market on managerial economics. The many up-to-date examples from the Asia Pacific region make it particularly relevant for MBA students from the region."
Wen Zhou, Associate Professor, University of Hong Kong