Turn your farm into a cash cow Ron Macher offers a host of simple strategies for increasing your farm earnings, from purchasing durable equipment to growing economically viable crops. A seasoned expert in farm efficiency, Macher shows you how to locate a lucrative niche market for your products, optimize sales, and minimize costs. Whether you re buying a new farm or jump-starting an old one, Macher s savvy tips will help you turn your enterprise into a profitable business."