Making Innovation Pay
Editat de Bruce Bermanen Limba Engleză Hardback – 2006
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Specificații
ISBN-13: 9780471733379
ISBN-10: 0471733377
Pagini: 224
Ilustrații: Illustrations
Dimensiuni: 157 x 235 x 17 mm
Greutate: 0.48 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0471733377
Pagini: 224
Ilustrații: Illustrations
Dimensiuni: 157 x 235 x 17 mm
Greutate: 0.48 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
Business managers and executives, investors, boards of directors, consultants, and researchers. Also casual readers interested in business, science or technology.Cuprins
Knowledgements. Foreword by (K. Rivette). Preface. Chapter 1. Roadblocks and Building Blocks (B. Berman). Chapter 2. Turning a Patent Portfolio Into a Profit Center (M. Phelps). Chapter 3. Seeing Through the Illusion of Exclusion (D. McCurdy). Chapter 4. On Patent Trolls and Other Myths (A. Poltorak). Chapter 5. Roadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely (P. Detkin). Chapter 6. Risky Business: Overlooking Patents as Financial Assets (J. Malackowski). Chapter 7. Who Benefits from Patent Enforcement? (R. Niro). Chapter 8. Global IP in Crisis: Recognizing the Threat to Shareholder Value (B. Lehman). Chapter 9. It Takes More than Being Right to Win a Patent Dispute (R. Schutz). Chapter 10. Managing Innovation Assets as Business Assets (J. Beyers). Chapter 11. Secrets of the Trade: An Inventor Shares His Licensing Know-How (R. Katz). Index.
Descriere
In Making Innovation Pay, 10 proven IP practitioners offer perspective for understanding what is necessary to turn business rights into financial assets.