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Made with: From Istanbul to Indonesia de John Grant

Made with: From Istanbul to Indonesia

Autor John Grant
en Limba Engleză Paperback – 11 mai 2014
Explores how the new Muslim world is changing and influencing the world of business and branding.
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Specificații

ISBN-13: 9781907794438
ISBN-10: 1907794433
Pagini: 328
Dimensiuni: 156 x 232 x 20 mm
Greutate: 0.55 kg
Ediția:New.
Editura: LID Publishing

Notă biografică

John Grant is a leading thinking and consultant in the new frontiers of marketing and branding. He has written five other influential books, including The New Marketing Manifesto, The Green Marketing Manifesto and Co-opportunity.

Cuprins

Introduction The Interland Made With (not Made By) Seven Emerging Alternatives to Western Branding: 1.Craft With 2.Invent With 3.Adapt With 4.Fuse With 5.Remake With 6.Emerge With 7.Citizens With Brand Geometry The Emerging Markets Marketing Workbook Concluding Thoughts