M-Commerce: Experiencing the Phygital Retail
Editat de Punita Duhan, Anurag Singhen Limba Engleză Hardback – 26 feb 2019
The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 567.41 lei 6-8 săpt. | |
| Apple Academic Press Inc. – 31 mar 2021 | 567.41 lei 6-8 săpt. | |
| Hardback (1) | 677.24 lei 6-8 săpt. | |
| Apple Academic Press Inc. – 26 feb 2019 | 677.24 lei 6-8 săpt. |
Preț: 677.24 lei
Preț vechi: 1029.91 lei
-34% Nou
Puncte Express: 1016
Preț estimativ în valută:
119.84€ • 140.53$ • 105.24£
119.84€ • 140.53$ • 105.24£
Carte tipărită la comandă
Livrare economică 04-18 februarie 26
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9781771887144
ISBN-10: 1771887141
Pagini: 444
Ilustrații: 93 Tables, black and white; 10 Illustrations, color; 50 Illustrations, black and white
Dimensiuni: 156 x 234 x 23 mm
Greutate: 0.86 kg
Ediția:1
Editura: Apple Academic Press Inc.
Colecția Apple Academic Press
ISBN-10: 1771887141
Pagini: 444
Ilustrații: 93 Tables, black and white; 10 Illustrations, color; 50 Illustrations, black and white
Dimensiuni: 156 x 234 x 23 mm
Greutate: 0.86 kg
Ediția:1
Editura: Apple Academic Press Inc.
Colecția Apple Academic Press
V-ar putea interesa
-
Finding the Sticking PointBrady G WilsonPreț: 95.27 lei -
Preț: 64.81 lei -
Selling and Managing for a Luxury ExperienceBruce EicherPreț: 94.69 lei -
Excellence in Managing Worldwide Customer RelationshipsThomas A. Cook-15%Preț: 679.85 lei799.83 lei -
Preț: 90.13 lei -
Tourism Marketing: A Strategic ApproachNilanjan Ray-29%Preț: 591.27 lei829.57 lei -
-20%Preț: 900.23 lei1125.30 lei -
-18%Preț: 812.43 lei990.76 lei -
What makes a Passenger Ship a LegendAndrew Coggins-8%Preț: 471.53 lei512.53 lei -
Farm Animal Welfare in EuropeGiuseppe Nocella-8%Preț: 464.56 lei504.95 lei -
Bedeutung von Codes für die erfolgreiche MarkenkommunikationAlexander OttoPreț: 93.06 lei -
Untersuchung der Potenziale von elektronischen MarktplätzenSabine NiederreutherPreț: 69.72 lei -
Preț: 213.71 lei -
Verkaufswettbewerbe als Instrument der AußendienststeuerungChristoph ElsserPreț: 93.91 lei -
Preț: 229.51 lei -
Preț: 221.37 lei -
Integriertes MarketingStefanie EckardtPreț: 69.72 lei -
-23%Preț: 602.65 lei782.66 lei
Public țintă
Academic and PostgraduateCuprins
M-Commerce: Meaning, Evolution, and Growth. What’s New with Mobile Commerce? Mobile Commerce: Evolution and Trends. Success Factors of M-Commerce: A Customer Perspective. Driving Forces of M-Commerce. Encumbrances in M-Commerce: A Demographic Context. Let’s Get Phygital: M-Commerce as a Crusader for “Phygital” Retail. M-Commerce: Crusader for “Phygital” Retail. Factors Deterring the Adoption of M-Tourism in India. Adoption of M-Commerce Among Women: An Empirical Study in India. Mobile Learning: Factors Affecting Students’ Adoption in Higher Education. An Empirical Investigation of Adoption and Satisfaction of M-Commerce Users in the Selected City of Gujarat State: A Case Study of Vadodara City. M-Commerce: A Boon or Bane for Grocery Shoppers. Measuring Mobile Commerce Service Quality: A Review of Literature. Is India Poised for M-Commerce in the Cashless Milieu? M-Commerce at the Bottom of the Pyramid: Insights from Asia. Vigor of M-Word of Mouth in Consumer Epoch
Notă biografică
Punita Duhan, MBA, is a faculty member in Business Administration at the Meera Bai Institute of Technology, operating under the Department of Training and Technical Education, Government of NCT of Delhi for the last 18 years. nurag Singh, PhD, is an Associate Professor at the Institute of Management Studies, Banaras Hindu University, India.
Recenzii
“A sincere academic endeavor to cover various facets of m-commerce in a comprehensive manner. . . . This book enables the reader to comprehend contemporary m-commerce concepts along with the emerging paradigms in a comprehensive manner. The volume systematically puts together the efforts of researchers across the world in the shape of empirical analyses and reviews of the myriad aspects of m-commerce. . . . An excellent reference resource and a handbook for detailed and up-to date knowledge about m-commerce.”
—From the Foreword by M. Jagadesh Kumar, Professor and Vice-Chancellor, Jawaharlal Nehru University, New Delhi, India
—From the Foreword by M. Jagadesh Kumar, Professor and Vice-Chancellor, Jawaharlal Nehru University, New Delhi, India
Descriere
This book presents a pragmatic approach to understanding and capitalizing on the new m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways.