You will not want to build another backlink to your website without first reading this book. It dives into the basics of backlinking, best practices for link acquisition, and actionable methods for acquiring quality backlinks. You will learn about anchor text and why it is important to vary your anchor text when acquiring backlinks. You will learn how to find and use LSI keywords in your content as well as for backlink anchor text. See the difference between link wheels and link farms and why one could help while the other will definitely hurt your rankings.