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Complete B2B Online Marketing de William Leake

Complete B2B Online Marketing

Autor William Leake, Lauren Vaccarello, Maura Ginty
en Limba Engleză Paperback – 7 aug 2012
Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium.
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Specificații

ISBN-13: 9781118147849
ISBN-10: 1118147847
Pagini: 288
Dimensiuni: 191 x 235 x 16 mm
Greutate: 0.55 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

This is the perfect book for B2B marketers needing detailed, practical guidelines and strategies for how to best use today s internet technologies and strategies to gain, nurture, and convert leads.