Linguanomics: What is the Market Potential of Multilingualism?
Autor Dr Gabrielle Hogan-Brunen Limba Engleză Paperback – 9 feb 2017
What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area.
The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 122.43 lei 6-8 săpt. | |
| Bloomsbury Publishing – 9 feb 2017 | 122.43 lei 6-8 săpt. | |
| Hardback (1) | 414.31 lei 6-8 săpt. | |
| Bloomsbury Publishing – 9 feb 2017 | 414.31 lei 6-8 săpt. |
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Specificații
ISBN-13: 9781474238298
ISBN-10: 1474238297
Pagini: 184
Dimensiuni: 124 x 193 x 10 mm
Greutate: 0.24 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom
ISBN-10: 1474238297
Pagini: 184
Dimensiuni: 124 x 193 x 10 mm
Greutate: 0.24 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom
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Cuprins
Acknowledgements
Setting the Scene
1. Trading across cultures: Then and now
Early trade and transportation
Markets and communication
Territory, entrepreneurship, production
Demand, supply, resources
2. Economic aspects of languages today
Calculating language choices
An economics perspective
Modelling multilingualism
Balancing language choices
Language diversity economics
3. Managing multilingualism
Lessons from failures
Bridging across languages
Investing in human capital
Harnessing mobile resources
4. Is learning another language worth it?
Market incentives
Language beliefs
Language choices
Employment prospects
5. Languages in the marketplace
Multilingual workplace practices
Language services markets
Language teaching industry
Heritage and language tourism
New languages, new markets
Afterword
Notes
Glossary
References
Index
Setting the Scene
1. Trading across cultures: Then and now
Early trade and transportation
Markets and communication
Territory, entrepreneurship, production
Demand, supply, resources
2. Economic aspects of languages today
Calculating language choices
An economics perspective
Modelling multilingualism
Balancing language choices
Language diversity economics
3. Managing multilingualism
Lessons from failures
Bridging across languages
Investing in human capital
Harnessing mobile resources
4. Is learning another language worth it?
Market incentives
Language beliefs
Language choices
Employment prospects
5. Languages in the marketplace
Multilingual workplace practices
Language services markets
Language teaching industry
Heritage and language tourism
New languages, new markets
Afterword
Notes
Glossary
References
Index
Recenzii
Hogan-Brun is on a mission to convince her readers that they should be more alert to the market [and social] potential of language learning ... [and] this is a laudable aim ... Linguanomics asks worthwhile questions.
[Linguanomics] offers the reader a broad and varied picture of the interplay and interconnection of economy and multilingualism. Hogan-Brun's conviction that society can benefit from language diversity is well-based on a plethora of data and examples that make the book an interesting and informative reading.
Hogan-Brun's book is a lucid introduction to the commodification of language, the various factors and processes which impinge on the market and exchange values of languages ... [A] carefully constructed text.
Due to its highly accessible style, Linguanomics by Gabrielle Hogan-Brun should appeal to a heterogeneous audience: lay people, policy makers, students and academics are sure to find food for thought within [its] pages . The author succinctly points out the various perspectives one can take on the economics of multilingualism and her descriptions are rich in illustrative examples taken from a diverse range of online and offline sources. The scope of the book is ambitious and as such it provides a much needed introduction to the economic issues of multilingualism.
The main merit of this book [...] is to raise different relevant questions, as well as to increase awareness of the importance of better understanding the relationship between multilingualism and the economy.
Gabrielle Hogan-Brun has conducted much research into multilingualism, its history, how people respond to new linguistic cultures, and the costs and benefits of incorporating multilingualism into business matters.
With cities like London now counting 300 languages among their residents, the globalization of trade, and empirical evidence of the cognitive value for young and old of bilingualism, one might wonder why one needs to argue for the learning and teaching of languages. But there is clearly such a need, and Gabrielle Hogan-Brun provides a lively, readable and wide-ranging survey of the value of multilingualism to individuals and nations.
In this succinct yet comprehensive book, the author provides a dispassionate account of the relationships - both historical and contemporary - between multilingualism and economics. Readers will find here an excellent source of information bearing upon both the benefits and the costs of linguistic diversity.
[Linguanomics] offers the reader a broad and varied picture of the interplay and interconnection of economy and multilingualism. Hogan-Brun's conviction that society can benefit from language diversity is well-based on a plethora of data and examples that make the book an interesting and informative reading.
Hogan-Brun's book is a lucid introduction to the commodification of language, the various factors and processes which impinge on the market and exchange values of languages ... [A] carefully constructed text.
Due to its highly accessible style, Linguanomics by Gabrielle Hogan-Brun should appeal to a heterogeneous audience: lay people, policy makers, students and academics are sure to find food for thought within [its] pages . The author succinctly points out the various perspectives one can take on the economics of multilingualism and her descriptions are rich in illustrative examples taken from a diverse range of online and offline sources. The scope of the book is ambitious and as such it provides a much needed introduction to the economic issues of multilingualism.
The main merit of this book [...] is to raise different relevant questions, as well as to increase awareness of the importance of better understanding the relationship between multilingualism and the economy.
Gabrielle Hogan-Brun has conducted much research into multilingualism, its history, how people respond to new linguistic cultures, and the costs and benefits of incorporating multilingualism into business matters.
With cities like London now counting 300 languages among their residents, the globalization of trade, and empirical evidence of the cognitive value for young and old of bilingualism, one might wonder why one needs to argue for the learning and teaching of languages. But there is clearly such a need, and Gabrielle Hogan-Brun provides a lively, readable and wide-ranging survey of the value of multilingualism to individuals and nations.
In this succinct yet comprehensive book, the author provides a dispassionate account of the relationships - both historical and contemporary - between multilingualism and economics. Readers will find here an excellent source of information bearing upon both the benefits and the costs of linguistic diversity.