Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

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en Limba Engleză Hardback – 08 Jun 2012
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability.
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ISBN-13: 9781118137536
ISBN-10: 1118137531
Pagini: 224
Dimensiuni: 159 x 242 x 17 mm
Greutate: 0.4 kg
Editura: Wiley
Locul publicării: Hoboken, United States