This book is based on a compilation of Dorothy Tuma's weekly articles on customer service, published in Uganda's Daily Monitor as Dora's Diary for over three years. Ms. Tuma began writing these articles as a means of publically complimenting winners in customer service and complaining about losers. In addition to the articles, which are all real-life case studies, the book provides the theory behind key customer service principles as well as practical tools. Every reader will find this well-illustrated book engaging, practical and useful. This is an indispensable handbook and reference tool for anyone who interfaces with customers; in other words, for everyone who offers a product or a service.