Marketing Warfare
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16 dec 1997
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Cărți de Jack Trout
Positioning: The Battle for Your Mind
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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The 22 Immutable Laws Of Marketing
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Differentiate or Die
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
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The Making of a Name: The Inside Story of the Brands We Buy
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Jack Trout on Strategy
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POSITIONING 2/E
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