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It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects de Tomer Sharon

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

Autor Tomer Sharon
en Limba Engleză Paperback – 21 mar 2012

Subliniem de la început că It's Our Research nu este un manual teoretic despre metode de testare, ci un arsenal de instrumente practice concepute pentru a transforma cercetarea UX dintr-o activitate izolată într-un efort colectiv al organizației. Tomer Sharon pune la dispoziția cititorului cadre strategice, șabloane de lucru și studii de caz concrete care vizează direct obținerea sprijinului din partea managerilor de produs și a inginerilor. Remarcăm abordarea pragmatică a autorului, care oferă soluții pentru situații tensionate, cum ar fi gestionarea personalităților dificile din conducere sau justificarea necesității unui buget de cercetare în fața unui management sceptic.

Structura volumului urmărește o progresie logică, de la faza de negociere și identificare a stakeholderilor, până la tehnici de interviu aplicate nu utilizatorilor, ci partenerilor de afaceri. Dacă Practical User Research de Emmanuelle Savarit v-a oferit cadrul teoretic și contextul disciplinelor care influențează acest domeniu, această carte oferă instrumentele practice și 'limbajul' necesar pentru a face acea teorie acceptată într-un mediu corporativ competitiv. Credem că valoarea adăugată constă în cele 42 de ilustrații color și interviurile video integrate, care transformă lectura într-o experiență multimedia educativă. În timp ce Think Like a UX Researcher se concentrează pe mentalitatea specialistului, It's Our Research se focalizează pe rezultate palpabile: cum să te asiguri că rezultatele cercetării tale sunt nu doar citite, ci și implementate în produsul final.

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Specificații

ISBN-13: 9780123851307
ISBN-10: 0123851300
Pagini: 288
Ilustrații: 42 illustrations (42 in full color)
Dimensiuni: 191 x 235 x 18 mm
Greutate: 0.66 kg
Editura: ELSEVIER SCIENCE

Public țintă

Primary: User experience practitioners, researchers, usability analysts, interaction designers, user interface experts, human factors engineers, and usability engineers worldwide. Secondary: students, new practitioners, as well as individuals experienced in a plethora of organizational environments and settings

De ce să citești această carte

Recomandăm această carte profesioniștilor UX care simt că munca lor este ignorată de restul echipei. Veți învăța cum să navigați politica organizațională și cum să prezentați datele astfel încât să obțineți finanțare și respect. Este un ghid esențial pentru a transforma cercetarea dintr-un cost într-o investiție strategică recunoscută de management.

Cuprins

Prologue: The Usable Planet, by Gary Bunker
Introduction
Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations
Chapter 2: Mmm... Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities
Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions
Chapter 4: What’s Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting
Chapter 5: The single biggest problem in communication is the illusion that it has taken place
Chapter 6: You can’t manage what you don’t measure: Signs that indicate research is being used well and how you can systematically track success (or failure)
Epilogue

Recenzii

"I find the book compelling because it’s international, based on experience, business oriented, and practical, and it has videos….The book is definitely international, with mini-essays by usability practitioners from all over the world (the videos are international as well). This produces a wide variety of contexts and highlights some interesting parallels."--Computing Reviews.com, December 5, 2012 "In this book, Tomer Sharon does a great and ground-breaking job of presenting useful wisdom on how to make usability research useful and usable, and how to sell it. The contents of this book can be summarized in seven words: Do as you preach and be humble. If that’s not sufficiently usable for you, read this book!"-Rolf Molich, DialogDesign "Tomer Sharon’s book is the cure for usability professionals whose work isn’t having the impact it deserves. Here you’ll find ways to work different, to make your research connect with stakeholders instead of trash cans. File under: work smarter, not harder." -Gerard Torenvliet, Senior Human Factors Scientist, Medtronic "A thoroughly readable look at how to make sure our user research actually makes it into the products we create. It explains how to get everyone engaged, how to plan research that asks the right questions, and how to help people use research findings. It's full of practical tips, great advice and real-life stories from practitioners."-Donna Spencer, Maadmob "It’s Our Research" should be required reading for anyone involved in a UX research study. Sharon will not only help you avoid the many pitfalls that most UX research projects come across, but more importantly give you all the tips and tricks for getting the most out your UX research."-William Albert, Bentley University; Author, Measuring the User Experience and Beyond the Usability Lab "There is probably no question that I am asked more often than "How can I have more influence?"  User research that isn’t able to bring insight and drive improvement might as well not have happened.  This book is the most complete guide to getting stakeholder buy-in that I have seen.  It is a "must read" for researchers and their managers."-Arnie Lund, Microsoft; Author, User Experience Management "As an experienced Human Factors Engineer, I thought I knew how to do user research and engage stakeholders.  But in these pages I discovered new ways to ensure my user research will be useful to my clients.  The book is well organized and includes rich interviews and case study content.  I especially appreciated the takeaways at the end of each chapter."-- Stan Caplan, President, Usability Associates, LLC "The best researchers know how to inspire their stakeholders to act on their findings. At Google, Tomer brings a unique combination of depth and inventiveness in the way he communicates and works with the designers and managers who need to act on his findings. This learned, direct and humorous book explains how he achieves that."--Giles Colborne, cxpartners, Author, Simple and usable web, mobile and interaction design "If no one reads your report or implements your recommendations does it really matter how statistically valid your findings were? Do your yourself and your users a favor …read Tomer’s Book."--Jeff Sauro, Principal Measuring Usability LLC; Author, Quantifying the User Experience "This guide explains how to increase the chances that stakeholders (such as product managers, engineers, and management) will actually act on the user experience (UX) research they have commissioned. The guide is written from the perspective of in-house UX researchers (especially 'teams of one'), but it is also relevant for self-employed practitioners and consultants. It will also be useful for design researchers, product designers, user interface designers, information architects, and human factors specialists. The book primarily discusses UX research on digital services, but also covers digital products and systems of products and services in industrial and medical settings. Advice is given on dealing with difficult people, combining quantitative and qualitative data, and communicating research results. The book's appealing layout includes color photos, illustrations, diagrams, screenshots, and charts. Web sites and video interviews can be accessed using quick response (QR) codes supplied in the book."--Reference and Research Book News, Inc.

Descriere

It’s Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon’s techniques and methods detailed inside.

 

 

 

  • Named a 2012 Notable Computer Book for Information Systems by Computing Reviews
  • Features a series of video interviews with UX practitioners and researchers
  • Provides dozens of case studies and visuals from international research practitioners
  • Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
  • Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes