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Introduction to Electronic Commerce and Social Commerce de Efraim Turban

Introduction to Electronic Commerce and Social Commerce: Springer Texts in Business and Economics

Autor Efraim Turban, Judy Whiteside, David King, Jon Outland
en Limba Engleză Paperback – 18 aug 2018
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.
The book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
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Specificații

ISBN-13: 9783319843155
ISBN-10: 331984315X
Pagini: 464
Ilustrații: XXV, 435 p. 74 illus., 63 illus. in color.
Dimensiuni: 210 x 279 x 25 mm
Greutate: 1.03 kg
Ediția:Softcover reprint of the original 4th edition 2017
Editura: Springer
Colecția Springer Texts in Business and Economics
Seria Springer Texts in Business and Economics

Locul publicării:Cham, Switzerland

Cuprins

Chapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 8. Social Enterprise and Other Social Commerce Topics.- Chapter 9. Marketing and Advertising in E-Commerce.- Chapter 10. E-Commerce Security and Fraud Issues and Protections.- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment.- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.

Notă biografică

Efraim Turban is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii. He earned his M.B.A. and Ph.D. at the University of California, Berkeley. Previously, he was on the staff of several universities including City University of Hong Kong, Lehigh University, Florida International University, California State University Long Beach, Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of over 100 refereed papers published in leading journals such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 20 books including Electronic Commerce: A Managerial Perspective and Information Technology for Management. He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, using intelligent agents in electronic commerce systems, and collaboration issues in global electronic commerce.
Jon C. Outland, is the System Division Chair of Business for Herzing University, Menomonee Falls, Wisconsin. He holds a Ph.D. in Business Administration as well as a Master's in Business Administration (MBA), and a Master's of Science in Information Systems with an Electronic Commerce concentration. Dr. Outland teaches many courses in the MBA program, and specializes in concepts related to Project and Information Technology Management. He has been teaching and developing e-commerce and other business/IT courses online for over 17 years. Dr. Outland has more than 20 years of industry experience in high-tech companies and has been helping firms deploy e-commerce solutions since 1998. He is a certified Project Management Professional (PMP), and is personally interested in the creation and marketing of online solutions for small to medium-sized businesses.
David King (Ph.D.), has over 25 years experience leading the development of decision support, performance management and enterprise system software. Currently, he is the Sr. VP of New Product Development at JDA Software, Inc. in Scottsdale Arizona. He joined JDA in 2004 after serving a number of years as the Sr. VP of Product Development and CTO for Comshare Inc. Dr. King has authored a number of articles and books and is the co-author of Electronic Commerce: A Managerial Perspective (Prentice-Hall). He also serves on a variety of industrial advisory and university boards including the MIS Advisory board at the University of Georgia and the Technopolis Advisory Board at Arizona State University.
Jae K. Lee is the HHI Chair Professor in the College of Business, and currently serves as the head of Graduate School of Green Growth and the Director of EEWS (Energy, Environment, Water, and Sustainability Initiative) Research Center (former EEWS Initiative) at KAIST (Korea Advanced Institute of Science and Technology). He has been a Professor of Management Information Systems and Electronic Commerce at KAIST since 1985, and served as Dean of the College of Business during 2006-7. He is a Fellow of the Association of Information Systems, the global organization of IS researchers. He received a B.A. in Industrial Engineering from Seoul National University (1973), a M.S. in Industrial Engineering from the KAIST (1975) and a Ph.D. in Operations and Information Systems from the Wharton School, University of Pennsylvania (1985). He was a visiting professor of the Wharton School at the University of Pennsylvania (2000), University of Texas at Austin (1995), Carnegie-Mellon University (1989), and City University of Hong Kong (2001). He was the founding editor-in-chief of the journal, Electronic Commerce Research and Applications (Elsevier, SSCI and SCIE Accredited), and was the founding chair of the International Conference on Electronic Commerce. During 2005-6, he was appointed as Associate Dean of Faculty and Research, School of Informati

Textul de pe ultima copertă

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.
The book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

Caracteristici

The leading Undergraduate text on E-Commerce brought completely up to date End of chapter exercises, case studies, and class projects Online tutorials; Instructor’s Manual Includes supplementary material: sn.pub/extras Request lecturer material: sn.pub/lecturer-material