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Content Marketing Strategies For Dummies

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en Limba Engleză Carte Paperback – 26 Feb 2016
Learn to:
  • Analyze customer data to understand the buyer′s journey
  • Create and curate content that instantly engages your audience
  • Use social platforms to develop channel promotions
  • Develop customer personas that help you write targeted content
Create usable content for your customers and turn them into brand ambassadors!
Online networks are becoming increasingly significant in professional and academic settings, and almost inescapable during casual internet browsing. Social media is everywhere we look, and it′s where you need to be marketing. But you also need to give your customers content they can connect with: useful information that encourages them to develop a relationship with your brand. How? With a content marketing strategy that meets their needs and yours. This books will show you how!
  • First, get their attention find out what captures attention and learn how to make your message stand out
  • Know who you are clarify your company′s focus and research how your customers view your brand
  • "C" how it′s done learn to use each step of the Five C cycle to develop and document your content marketing strategy
  • Get everyone on board sell your strategy to company stakeholders and choose key performance indicators to chart your progress
  • Master storytelling identify the stories your customers will relate to and learn the secrets of telling them masterfully
  • Channel your plan understand how to craft content for different distribution channels and set up a plan for each one
  • Review and rework see how to effectively review, reevaluate, and refine your strategies
Open the book and find:
  • Free mind maps and work–sheets to help you get the job done
  • Help explaining content marketing to others in your company
  • Tips for getting buy–in
  • How to learn more about the customer experience
  • Ways to pinpoint gaps in your content
  • Systems and processes for getting content out there fast
  • Why frequent review is a must
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Specificații

ISBN-13: 9781119154549
ISBN-10: 1119154545
Pagini: 408
Dimensiuni: 195 x 235 x 20 mm
Greutate: 0.54 kg
Editura: Wiley
Locul publicării: Hoboken, United States

Public țintă

  • Large corporations who have come to understand that developing a content marketing strategy is their best hope for a developing a competitive advantage.
  • Small businesses with niche audiences as diverse as fashion and manufacturing who see that having a content strategy will save them from obscurity.
  • Solo thought leaders and experts in their field who want to advance their brand.
  • Educators who wish to understand how to employ content strategy to promote their thought leadership and help students understand its power for career advancement.

Textul de pe ultima copertă

Learn to:
  • Analyze customer data to understand the buyer′s journey
  • Create and curate content that instantly engages your audience
  • Use social platforms to develop channel promotions
  • Develop customer personas that help you write targeted content
Create usable content for your customers and turn them into brand ambassadors!
Online networks are becoming increasingly significant in professional and academic settings, and almost inescapable during casual internet browsing. Social media is everywhere we look, and it′s where you need to be marketing. But you also need to give your customers content they can connect with: useful information that encourages them to develop a relationship with your brand. How? With a content marketing strategy that meets their needs and yours. This books will show you how!
  • First, get their attention find out what captures attention and learn how to make your message stand out
  • Know who you are clarify your company′s focus and research how your customers view your brand
  • "C" how it′s done learn to use each step of the Five C cycle to develop and document your content marketing strategy
  • Get everyone on board sell your strategy to company stakeholders and choose key performance indicators to chart your progress
  • Master storytelling identify the stories your customers will relate to and learn the secrets of telling them masterfully
  • Channel your plan understand how to craft content for different distribution channels and set up a plan for each one
  • Review and rework see how to effectively review, reevaluate, and refine your strategies
Open the book and find:
  • Free mind maps and work–sheets to help you get the job done
  • Help explaining content marketing to others in your company
  • Tips for getting buy–in
  • How to learn more about the customer experience
  • Ways to pinpoint gaps in your content
  • Systems and processes for getting content out there fast
  • Why frequent review is a must

Notă biografică

Stephanie Diamond is a marketing professional with more than 20 years of experience building profits in over 75 different industries. A strategic thinker, she has worked with solopreneurs, small business owners, and multibillion–dollar corporations. Follow her blog at Contentmarketingtoolbox.com/blog.