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Introducing Multimodality de Carey Jewitt

Introducing Multimodality

Autor Carey Jewitt, Jeff Bezemer, Kay O'Halloran
en Limba Engleză Paperback – 4 apr 2025
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate.
Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. Now fully revised to engage with new research, include new case studies and present a more global outlook, the book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including:
•           formulating research questions
•           collecting research materials
•           assessing and developing methods of transcription
•           considering the ethical dimensions of multimodal research
With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is the ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials including an updated study guide, exercises and links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
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Specificații

ISBN-13: 9781032845388
ISBN-10: 1032845384
Pagini: 240
Ilustrații: 38
Dimensiuni: 174 x 246 x 16 mm
Greutate: 0.34 kg
Ediția:2
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate Advanced

Cuprins

List of illustrations
About this book
Acknowledgements
Chapter 1 Navigating a diverse field
Chapter 2 Why engage with multimodality?
Chapter 3 Systemic functional linguistics
Chapter 4 Social semiotics
Chapter 5 Conversation analysis
Chapter 6 More approaches to multimodality
Chapter 7 Designing a multimodal study
Glossary
Self-study guide
References
Index

Notă biografică

Carey Jewitt is Professor of technology and Learning in the Department of Culture, Communication and Media at the Faculty of Education and Society, University College London. She is founding co-editor of the journal Multimodality & Society and has authored/co-authored and edited several books and journal articles in this area, including The Routledge Handbook of Multimodal Analysis most recently Digital Touch.
Jeff Bezemer is Professor of Communication and Head of the Department of Culture, Communication and Media at the Institute of Education, University College London. He regularly publishes on multimodal interaction in healthcare, and is the co-author of Multimodality, Learning and Communication.
Kay O’Halloran is Chair Professor and Head of the Department of Communication and Media in the School of the Arts at the University of Liverpool. She is the series editor of Routledge Studies in Multimodality and is co-editor of Multimodal Studies: Exploring Issues and Domain.

Descriere

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate.

Recenzii

"A comprehensive and insightful overview of up-to-date approaches to multimodality with detailed accounts of both their shared and distinctive theories of meaning and methods of analysis, using an array of representative study examples as illustrations. It is very comprehensible, requiring　"no prior knowledge in linguistics or semiotics" on the part of readers and thus serves as a good starting point for novices in multimodality. It is also an excellent reference for established scholars who wish to deepen their insights into the complexities involved in various strands of multimodal research." Enhua Guo (2017): Introducing multimodality, Social Semiotics
 
"An excellent guide to multimodality for learners who want to establish their research into multimodality, for this book presents eight approaches all together and sheds light on the distinctions, critiques and new directions of them … the book offers a panoramic overview of fresh trends and developments in multimodality. Elaboration of those approaches is supported by the exemplification of recently published or still-in-press studies." Rurong Le, Multimodal Commun. 2016; 5(2): 143–144

'This exquisitely readable and user-friendly book introduces students to what is perhaps the most stimulating and exciting recent development in semiotic and discourse analysis. Written by some of the most dynamic and innovative scholars in the field of multimodality, this book promises to become a classic and remain an indispensable reference text for many years to come.' Jan Blommaert,Tilburg University, the Netherlands

'Finally a textbook which clearly and authoritatively brings together the different strands in multimodal theory and research and empowers students to explore multimodal communication through their own research.' Theo van Leeuwen,University of Technology Sydney, Australia

'A comprehensive and even handed review of a range of perspectives on multimodality,　followed by wise advice on the design and conduct of research studies.' Frederick Erickson,University of California,　USA
 
"A comprehensive and insightful overview of up-to-date approaches to multimodality with detailed accounts of both their shared and distinctive theories of meaning and methods of analysis, using an array of representative study examples as illustrations. It is very comprehensible, requiring　"no prior knowledge in linguistics or semiotics" on the part of readers and thus serves as a good starting point for novices in multimodality. It is also an excellent reference for established scholars who wish to deepen their insights into the complexities involved in various strands of multimodal research." Enhua Guo (2017): Introducing multimodality, Social Semiotics
 
"An excellent guide to multimodality for learners who want to establish their research into multimodality, for this book presents eight approaches all together and sheds light on the distinctions, critiques and new directions of them … the book offers a panoramic overview of fresh trends and developments in multimodality. Elaboration of those approaches is supported by the exemplification of recently published or still-in-press studies." Rurong Le, Multimodal Commun. 2016; 5(2): 143–144