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International Series in Quantitative Marketing, nr. 3

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Dynamic Models of Advertising Competition

International Series in Quantitative Marketing, nr. 4

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International Series in Quantitative Marketing, nr. 5

Editat de Gilles Laurent et al.

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International Series in Quantitative Marketing, nr. 8

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International Series in Quantitative Marketing

Advanced Methods for Modeling Markets

Modeling Markets

Market Response Models: Econometric and Time Series Analysis

Expert Systems for Scanner Data Environments

Dynamic Models of Advertising Competition

Research traditions in marketing

Marketing Decisions Under Uncertainty

Market Segmentation: Conceptual and Methodological Foundations

Building Models for Marketing Decisions

Marketing Management Support Systems

New-Product Diffusion Models

Marketing Research and Modeling: Progress and Prospects

Differential Games in Marketing

Managing Business Interfaces

Mathematical Models of Distribution Channels

Innovation and Marketing in the Pharmaceutical Industry

Managing Business Interfaces

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