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Differential Games in Marketing de Georges Zaccour

Differential Games in Marketing: International Series in Quantitative Marketing, cartea 15

Autor Georges Zaccour, Steffen Jørgensen
en Limba Engleză Hardback – 30 noi 2003
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
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Specificații

ISBN-13: 9781402076138
ISBN-10: 1402076134
Pagini: 194
Ilustrații: XIV, 176 p.
Dimensiuni: 160 x 241 x 15 mm
Greutate: 0.41 kg
Ediția:2004
Editura: Springer Us
Colecția International Series in Quantitative Marketing
Seria International Series in Quantitative Marketing

Locul publicării:New York, NY, United States

Public țintă

Research

Cuprins

1. Introduction.- 2. A Brief Tutorial On Differential Games.- 3. Advertising Models.- 4. Pricing Models.- 5. Models Of Marketing Channels.- 6. Other Applications.- 7. Conclusions.- References.- Author Index.

Notă biografică

Elena Parilina is a full professor at Saint Petersburg State University, Russia. She got a Ph.D in 2006, and Doctoral Degree in Mathematical and Physical Sciences in 2019 at St. Petersburg State University. Her research areas are dynamic games, stochastic games, cooperative games, operations research, and applied statistics. She published more than fifty papers. She coauthors several textbooks on probability theory and statistics. She is associate editor of Dynamic Games and Applications, and a member of the executive board of the International Society of Dynamic Games. She has been an invited professor and taught the course "Game Theory" at Qingdao University, China (School of Mathematics and Statistics), and Peking University, China (School of Mathematical Sciences).
Puduru Viswanadha Reddy received a Ph.D. degree in operations research from Tilburg University, Tilburg, The Netherlands, in 2011. He held a postdoctoral appointment at GERAD,HEC Montréal, Canada during 2012-2015. He is currently an Assistant Professor at the Department of Electrical Engineering, Indian Institute of Technology - Madras, Chennai, India. His research interests are in game theory and in the control of multiagent systems.
Georges Zaccour holds the Chair in Game Theory and Management and is full professor of Management Science at HEC Montréal, Canada. He holds a Ph.D. in management science, an M.Sc. in international business from HEC Montréal and a licence in mathematics and economics from Université Paris-Dauphine, France. He served as director of GERAD, an interuniversity research center and director of the Ph.D. program at HEC Montréal. His research areas are dynamic games, optimal control and operations research, areas in which he has published more than two hundred papers and co-edited fifteen volumes. He co-authors the books Differential Games in Marketing and Games and Dynamic Games.He is editor-in-chief of Dynamic Games and Applications and fellow of The Royal Society of Canada. He was president of the International Society of Dynamic Games.