Instant Manager: Getting Results: IMC
Autor Bernice Walmsleyen Limba Engleză Paperback – 27 noi 2009
Getting Results provides a readable and practical introduction to the subject, including:
Managing a project and/or projects
Managing processes
Marketing for non-specialists
Solving service; problems
Improving customer service
Understanding your market
Putting customers first
Managing customer service; Improving performance.
Backed by the authority of the Chartered Management Institute, this is an essential addition to the manager's library.
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Specificații
ISBN-13: 9780340947357
ISBN-10: 0340947357
Pagini: 258
Ilustrații: b/w line drawings, 40
Dimensiuni: 131 x 198 x 16 mm
Greutate: 0.22 kg
Editura: John Murray Press
Colecția John Murray
Seria IMC
Locul publicării:London, United Kingdom
ISBN-10: 0340947357
Pagini: 258
Ilustrații: b/w line drawings, 40
Dimensiuni: 131 x 198 x 16 mm
Greutate: 0.22 kg
Editura: John Murray Press
Colecția John Murray
Seria IMC
Locul publicării:London, United Kingdom
Cuprins
- : Foreword (by CMI)
- : Chapter 1-Introduction
- : Chapter 2-How can you manage processes and projects to get results?
- : Chapter 3-Who are your customers?
- : Chapter 4-Why is good customer service important?
- : Chapter 5-Do you have customer service problems?
- : Chapter 6-How can you improve customer service?
- : Chapter 7-How can you be sure customers are satisfied?
- : Chapter 8-Why does quality matter?
- : Chapter 9-Have you got the right product or service?
- : Chapter 10-What does it take to generate sales?
- : Chapter 11-How can you improve performance in your organisation?
- : Chapter 12-The Companion Interview: Ruth Spellman CBE on getting results
- : Further information and reading