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Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand

Autor Adam Lashinsky
en Limba Engleză Paperback – 25 oct 2012
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
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Specificații

ISBN-13: 9781848547247
ISBN-10: 1848547242
Pagini: 240
Dimensiuni: 128 x 198 x 18 mm
Greutate: 0.2 kg
Editura: John Murray Press
Colecția John Murray
Locul publicării:London, United Kingdom

Recenzii

'Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era'
'Fascinating, entertaining, accessible...doesn't carry a single dull sentence'
'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality'

Notă biografică

Adam Lashinsky is a Senior Editor at Large for Fortune magazine. As the magazine's leading correspondent in Silicon Valley, he has interviewed all of the technology industry's top figures. He also is a weekly commentator on the Fox News Channel, and prior to joining Fortune he wrote for TheStreet.com and The San Jose Mercury News.