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After Steve: How Apple Became a Trillion-Dollar Company and Lost its Soul de Tripp Mickle

After Steve: How Apple Became a Trillion-Dollar Company and Lost its Soul

Autor Tripp Mickle
en Limba Engleză Paperback – 8 iun 2023

Imagineați-vă holurile futuriste din Apple Park, unde tăcerea este întreruptă doar de întrebările tăioase ale lui Tim Cook, omul care consideră stocurile un „rău necesar” și marjele de profit o religie. În acest timp, într-un studio de design, Jony Ive, geniul din spatele iPhone-ului, luptă cu absența celui care îi era partener spiritual. Tripp Mickle a scris After Steve din dorința de a documenta marea schismă a Silicon Valley: cum a reușit Apple să devină prima companie de trilioane de dolari pierzându-și, în același proces, dorința de a risca totul pentru o idee revoluționară. Suntem de părere că această lucrare depășește sfera unei simple cronici de business, devenind un studiu despre conflictul etern dintre artă și eficiență. Subliniem efortul jurnalistic colosal — peste 200 de surse au vorbit cu Mickle, spărgând zidul tăcerii impus de cultura secretomaniei de la Cupertino. Abordarea jurnalistică evocă Inside Apple de Adam Lashinsky, dar perspectiva lui Mickle este mult mai intimă, concentrându-se pe tensiunea psihologică dintre succesorul pragmatic Cook și vizionarul melancolic Ive. Notăm cu interes cum autorul analizează declinul spiritului inovator; în timp ce Tim Cook de Leander Kahney prezintă o viziune mai optimistă asupra leadership-ului actual, Mickle argumentează că excelența operațională a sufocat designul. Rezultatul este un portret cinematic al unei corporații care a învățat să cucerească piețele globale din China până la Casa Albă, dar care pare să fi uitat cum să mai creeze produse care să ne schimbe fundamental viața, așa cum au făcut odată iMac-ul sau iPad-ul.

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Specificații

ISBN-13: 9780008527877
ISBN-10: 0008527873
Pagini: 512
Ilustrații: 30 col plates (16pp)
Dimensiuni: 131 x 198 x 35 mm
Greutate: 0.36 kg
Editura: HarperCollins Publishers

De ce să citești această carte

Recomandăm această carte oricărui cititor pasionat de tehnologie și strategii de leadership care vrea să înțeleagă ce se întâmplă în spatele ușilor închise atunci când un vizionar precum Steve Jobs dispare. Veți câștiga o perspectivă onestă asupra modului în care cifrele pot învinge creativitatea și veți descoperi detaliile fascinante ale tranziției Apple către o eră a profitului record, dar a inovației prudente.

Despre autor

Tripp Mickle este un reputat jurnalist de investigație la New York Times, anterior activând în cadrul Wall Street Journal, unde a acoperit timp de cinci ani activitatea Apple. Expertiza sa în industria tehnologică și accesul la surse de nivel înalt din interiorul Silicon Valley i-au permis să scrie una dintre cele mai detaliate cronici ale corporației din Cupertino. În After Steve, el combină rigoarea jurnalismului financiar cu talentul narativ, oferind cititorilor o imagine panoramică asupra modului în care deciziile de business și relațiile interpersonale modelează viitorul tehnologiei globale.

Descriere

From the Wall Street Journal's Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants-Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO-and how the fading of the former and the rise of the latter led to Apple losing its soul.

Notă biografică

Tripp Mickle is a technology and business reporter for the Wall Street Journal. In addition to  writing about Apple for five years, he has written extensively about Google and other Silicon  Valley giants. He has appeared on CNBC and NPR and previously worked as a sportswriter. He  lives with his wife and German shorthaired pointer in San Francisco, California.

Recenzii

“An engrossing narrative that’s impressively reported—a true journalistic achievement in light of Apple’s culture of secrecy—After Steve takes readers deep inside the monolithic company.” — Washington Post
“Mickle builds a dense, granular mosaic of the firm’s trials and triumphs, showing us how Apple, built on Ive’s successes in the 2000s, became Cook’s company in the 2010s. The book is an amazingly detailed portrait of the permanent tension between strategy and luck: Companies make their own history, but they do not make it as they please.” — New York Times
“Mickle’s reporting is tremendous: He documents the life stories of both men and goes super deep on how they carried on at Apple post-Steve.”
— Wired
“A dynamic, eye-opening debut… Tech enthusiasts will find this meticulously researched report great fodder for debate on the future of Apple as a tech leader. A focused, perceptive assessment of the evolution of Apple’s alchemy.” — Kirkus Reviews
"[An] insightful debut, an unsparing take on the company’s post–Steve Jobs era.…There has been plenty written about Jobs and Apple; this sets itself apart with its shrewd look at how and why the company’s culture shifted. Apple devotees and skeptics alike will find much to consider." — Publishers Weekly
“Mickle penetrates the veil of secrecy shrouding one of the great dramas of modern business history: how Apple not only survived but thrived after the death of its brilliant, charismatic founder—and at what personal cost to his successors, Tim Cook and Jony Ive. After Steve is both a feat of reporting on what may be the most secretive company in the world and a gripping narrative that brings readers inside the “Spaceship,” Apple’s futuristic headquarters.” — James B. Stewart, author of New York Times bestsellers Den of Thieves, Blood Sport, and DisneyWar
“Pulls off the rare feat of illuminating Apple's spiritual misdirections through the life and times of Jony Ive before and after Steve Jobs's death. This extraordinary book has a lot of heart, but also lessons on how a visionary company can lose its soul in search of even greater profits." — Bradley Hope, co-author of the New York Times bestseller Billion Dollar Whale
“Mickle pierced Apple's culture of omerta' to deliver an intimate portrait of how Steve Jobs's top disciples -- Tim Cook, the inscrutable operator, and Jony Ive, the passionate artist -- grappled with the loss of their master and their own differences to bring his creation to unprecedented success.” — Sara Gay Forden, author of House of Gucci and editor at Bloomberg News, leading tech policy coverage
“It is just over a decade since Steve Jobs died but it seems like a century for Apple. Mickle's reportorial rigor breathes life into the dramas, personalities and events that shaped the era.”
— Michael Moritz, partner at Sequoia Capital and author of The Little Kingdom
“A fascinating look at Apple in the post-Jobs era. Mickle highlights the link between professional dynamics and personal relationships and how large-cap companies need different skills as they scale. A master class in how creatives and operators work together to build value.”
— Scott Galloway, best-selling author of The Four and Post Corona
“Mickle brings to life how Steve Jobs's successor, Tim Cook, for all his seemingly robotic demeanor, confronts a great many challenges that evaded Apple's founder -- including an increasingly hostile U.S.-China relationship. He examines in unprecedented detail the struggle faced by Cook in meeting competing demands from the two superpowers, and illuminates an issue that will come to define both the business and political world for many years to come.” — Lingling Wei, author of Superpower Showdown
“A thrilling account of the characters, intrigues, and decisions that drove Apple to become the world’s most valuable corporation. After Steve is sure to become the definitive account of the post-Jobs era at Apple.” — Bhu Srinivasan, author of Americana, Named a Best Book of 2017 by The Economist