ANYONE can innovate. Making innovation happen is not rocket science, nor does it depend on serendipity. You can learn how to apply successful innovation tools, learn innovation rules that work, and learn the major stages of innovation that anyone can follow. Innovation: Rules and Tools gives you real innovation tools that you can apply from day one and get results - practical, nuts and bolts tools. You learn the specific rules and tools you'll need to get results at each stage. 1. Choosing what to innovate 2. Discovering value 3. Identifying challenges 4. Inventing solutions 5. Screening solutions 6. Deploying solutions 7. Where innovation is headed YOU can innovate