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Improving Writing Skills de Arthur Asa Berger

Improving Writing Skills

Autor Arthur Asa Berger
en Limba Engleză Paperback – sep 1993
This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective as possible. The author also offers general suggestions on effective writing, including brainstorming and collaborating, persuasion, outlining and revising, and designing documents.
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Specificații

ISBN-13: 9780803948235
ISBN-10: 0803948239
Pagini: 108
Dimensiuni: 140 x 216 x 6 mm
Greutate: 0.15 kg
Ediția:New.
Editura: SAGE Publications
Locul publicării:Thousand Oaks, United States

Cuprins

PART ONE: MEMOS, LETTERS, REPORTS, AND PROPOSALS
How to Write Better Memos
How to Write Effective Letters
Writing Reports
Proposals That Work
PART TWO: WRITING EFFECTIVE BUSINESS DOCUMENTS
Readable Writing
Developing Creative Ideas
The Process of Writing
Layout and Design
Conclusion

Notă biografică

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

Descriere

This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective as possible. The author also offers general suggestions on effective writing, including brainstorming and collaborating, persuasion, outlining and revising, and designing documents.