How I Sold Over 240,000 Books When Brian Rathbone got himself kicked out of high school, no one would have guessed he would go on to sell nearly a quarter of a million books. No one knew who he was. No one was waiting to buy his next book, so he built an audience from scratch. Brian shares his mistakes and successes, so you can benefit from his experiences. Introduction - Who the heck is Brian Rathbone? The Basics - Don't put the cart before the dragon Audience Building - Engage the geek magnet Hyperlinks for Authors - Transporting the reader to your world Readers Versus Units Sold - Treasure the dragon, not the hoard Email Lists - The dragons are in the list Mailing list rental - Other people's dragons Giving Away Content - No such thing as a free dragon Distributors Versus Publishing Direct - Here, you deal with the dragons Conventions, Events and Book Signings - Beware the unicorn traffic jam Give The Reader Options - What color is your dragon? Meta-data - People who ran from this dragon also ran from that one Know Your Retailer - Befriend the gentle giant Team Up With Others - There is strength in legion Where To Spend Your Money - You can't take hoard with you Web Sites And Email For Authors - hotone @ grumpydragons.com Twitter For Authors - Wookiees, Peanuts and Shapeways SEO For Authors - Invisible books don't sell and they scare me a little Analytics For Authors - Counting your dragons. Marketing Nonfiction - How dragons can help you, too Conclusion - Group dragon hug.