Googled
Autor Ken Aulettaen Limba Engleză Paperback – 26 oct 2010
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle
Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.
-San Francisco Chronicle
Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (2) | 118.37 lei 6-8 săpt. | |
| Virgin Books – 14 apr 2011 | 118.37 lei 6-8 săpt. | |
| Penguin Publishing Group – 26 oct 2010 | 139.83 lei 3-5 săpt. |
Preț: 139.83 lei
Puncte Express: 210
Preț estimativ în valută:
24.73€ • 29.33$ • 21.55£
24.73€ • 29.33$ • 21.55£
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Specificații
ISBN-13: 9780143118046
ISBN-10: 0143118048
Pagini: 434
Dimensiuni: 140 x 214 x 23 mm
Greutate: 0.54 kg
Editura: Penguin Publishing Group
ISBN-10: 0143118048
Pagini: 434
Dimensiuni: 140 x 214 x 23 mm
Greutate: 0.54 kg
Editura: Penguin Publishing Group
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Notă biografică
Ken Auletta has written the “Annals of Communications” column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America’s premier media critic, the Columbia Journalism Review said, “No other reporter has covered the new communications revolution as thoroughly as has Auletta.” He lives in Manhattan with his wife and daughter.
Descriere
Auletta provides the fullest account ever told of Google's rise, shares the secret of Google's success, and shows why the worlds of new and old media often communicate as if residents of different planets.