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Foundations of Consumer Behavior de Richard P. Bagozzi

Foundations of Consumer Behavior: International Marketing and Management Research

Autor Richard P. Bagozzi, Attila Yaprak
en Limba Engleză Hardback – 17 iul 2025

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Specificații

ISBN-13: 9783031931840
ISBN-10: 303193184X
Pagini: 252
Dimensiuni: 153 x 216 x 19 mm
Greutate: 0.44 kg
Editura: Springer
Colecția International Marketing and Management Research
Seria International Marketing and Management Research