Sensory evaluation plays a significant role in the food industry. Human senses affect decision making process of end consumers. Thus, it is important to understand them. This book presents the essential concepts in the field of sensory analysis and provides some incredible insights into consumer behavior and response. It discusses in detail the effective testing and affective testing methods for sensory evaluation. It also elucidates the concept of perception. This book will prove extremely beneficial to students, researchers and professionals engaged in this field.