Flicks & Clicks - how to create catalogues and websites that sell more. Flicks & Clicks provides a step-by-step guide to developing a multichannel selling business, illustrating key points with real-life examples.The reader is taken through the journey of planning catalogues and websites, from developing the pages to writing compelling sales copy, exploring the mysteries of building a brand on the way. Flicks & Clicks also explains how testing is the bedrock of ongoing success and gives lots of practical suggestions and ideas to try out. Whether you're a start up wanting to learn the basics, or an established retailer looking for information on best practice, Flicks & Clicks will help you master the art of creating profitable catalogues and websites, and give your multichannel business a competitive edge for years to come.