Fit for Growth
Autor John Plansky, Vinay Couto, Deniz Caglaren Limba Engleză Hardback – 10 ian 2017
Găsim în Fit for Growth o abordare riguroasă a transformării afacerilor care depășește simpla eficientizare operațională. Complementar volumului Business Restructuring de Carla Zilka, care oferă un șablon de acțiune pentru reducerea costurilor, lucrarea de față acoperă zona strategică a realocării resurselor către acele capacități unice care generează cu adevărat valoare, nu doar economii pe termen scurt. Ne-a atras atenția modul în care autorii de la Strategy& reușesc să demonteze mitul conform căruia tăierea costurilor este un proces dureros și separat de viziunea de dezvoltare a unei companii. Structura volumului este una progresivă și extrem de pragmatică. Începând cu întrebarea fundamentală despre necesitatea restructurării, parcurgem capitole dedicate modelului de operare, talentului și evoluției culturale. Apreciem în mod deosebit capitolele tehnice despre „Portfolio Rationalization” și „Zero Basing”, care oferă liderilor instrumentele necesare pentru a justifica ce păstrează în organizație, nu doar ce elimină. Spre deosebire de alte manuale de management, Fit for Growth folosește exemple contrastante, precum abordarea artistică a IKEA în optimizarea costurilor versus eșecul Circuit City, pentru a evidenția riscurile inacțiunii. Cititorul va învăța cum să identifice capacitățile diferențiatoare ale firmei sale și cum să construiască un indice de „fitness” organizațional. Tonul este unul autoritar, bazat pe date colectate de la sute de clienți globali, oferind o perspectivă clară asupra modului în care managerii de mijloc și executivii pot prelua controlul în perioade de tranziție dificile. Este, în esență, un ghid de supraviețuire și dominare a pieței prin disciplină strategică.
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Specificații
ISBN-10: 1119268532
Pagini: 288
Dimensiuni: 156 x 236 x 30 mm
Greutate: 0.47 kg
Editura: Wiley
Locul publicării:Hoboken, United States
De ce să citești această carte
Recomandăm această carte liderilor care doresc să transforme eficientizarea într-un avantaj competitiv sustenabil. Veți câștiga o metodologie testată pentru a reduce costurile fără a sacrifica potențialul de inovare. Este lectura ideală pentru un CEO sau un manager de departament care are nevoie de un cadru clar pentru a decide unde să investească și unde să elimine risipa, asigurând o creștere profitabilă pe termen lung.
Despre autor
John Plansky, Vinay Couto și Deniz Caglar sunt lideri de opinie în cadrul Strategy&, divizia de consultanță strategică a PwC. Vinay Couto este unul dintre pionierii conceptului Fit for Growth, având o experiență vastă în lucrul cu companii din Fortune 500 pentru restructurări de amploare. Deniz Caglar este expert în strategii de organizare și costuri, în timp ce John Plansky aduce expertiza în transformarea tehnologică și operațională. Împreună, aceștia distilează decenii de consultanță globală într-un model academic, dar profund aplicabil în mediul de afaceri contemporan.
Cuprins
Preface Chapter 1 Do You Need to Cut to Grow? Circuit City: The Ostrich Approach IKEA: Elevating Cost Optimization to an Art Form The Fit for Growth Index Chapter 2 Becoming Fit for Growth: The Restructuring and Renewal Journey Focus on differentiating capabilities Reorganize for growth I. The Operating Model III. Talent Enable Change and Cultural Evolution Continuous Cost Fitness Renewal Chapter 3 The Leader's Role: Aligning Costs with Strategy How Do You Know When It's Time? THE THREE CORE QUESTIONS LEADERS ASK Chapter 4 Levers of Cost Reduction: What, Where & How Setting the objective Identifying differentiating capabilities Selecting the cost-reduction levers Chapter 5 Portfolio Rationalization: Decide What Business You Should Be In What is Portfolio Rationalization? When to Use Portfolio Rationalization How to Rationalize the Portfolio Portfolio Rationalization Best Practices Chapter 6 Zero Basing: Justify What to Keep, Not What to Kill What Is Zero Basing? A Versatile, Holistic Cost Lever When Should You Zero Base Your Capabilities? How to Zero Base Your Capabilities Zero Basing Best Practices Pitfalls to Avoid Chapter 7 Aligning the Operating Model: Redefine Where Critical Work Gets Done Operating Model Elements and Archetypes When to Redesign Your Operating Model How to Redesign Your Operating Model Operating Model Best Practices Pitfalls to Avoid Chapter 8 Outsourcing: Let External Providers Generate Value for You What is outsourcing? When to Outsource The Outsourcing Process: How it works Outsourcing Best Practices Pitfalls to Avoid Chapter 9 Footprint Optimization: Rethink Your Operations and Overhead Locations What is footprint optimization? When to Use Footprint Optimization Footprint Optimization: How it works Chapter 10 Process Excellence: Simplify Work and Minimize Bureaucracy What is Process Excellence? When to use Process Excellence A guide to Process Excellence Aligning Process Excellence with other cost levers Chapter 11 Spans and Layers: Flatten and Empower the Organization What is a spans and layers restructuring? When to restructure spans and layers How to restructure spans and layers: five steps to a leaner organization Chapter 12 Strategic Supply Management: Extract More Value from Your Purchases What is strategic supply management? When should a company use strategic supply management? Making it happen: a guide to strategic supply management Chapter 13 Digitization: Make Technology a Game Changer What is digitization? When to use digitization How to digitize Chapter 14 Running a Cost Transformation: Mobilizing, Scaling, and Sustaining PHASE 1: DIAGNOSTIC AND CASE FOR CHANGE PHASE 2: DETAILED DESIGN PHASE 3: EXECUTION Chapter 15 Morale, Emotions, and Expectations: Leading During a Restructuring PHASE 1: OPPORTUNITY, BUT FOR WHOM? PHASE 2: ANXIETY SURFACES PHASE 3: TURMOIL BUT ALSO GLIMMERS OF SOMETHING BETTER Chapter 16 The Human Element: Getting People Ready, Willing, and Able to Change Elements of a Culture-led Change Management Program PHASE 1: DIAGNOSTIC AND CASE FOR CHANGE PHASE 2: DETAILED DESIGN PHASE 3: EXECUTION Chapter 17 Staying Fit for Growth Strategic Levers: Translating Strategy into Performance Operational Levers: Executing Against the Plan Organizational Levers: Assign Accountability and Reward Cost Consciousness Cultural Levers: Unleashing the Individual Sense and Sustainability: Getting from Here to There Notes Acknowledgments About the Author Index
Descriere
A practical approach to business transformation
Fit for Growth® is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70–plus years of strategy consulting experience and in–depth research, the experts at PwC s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy& s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high–value performance while enabling fundamental change.
Strategy& has helped major clients around the globe achieve significant and sustained results with its research–backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to:
- Achieve growth while reducing costs
- Manage transformation and transition productively
- Create lasting competitive advantage
- Deliver reliable, high–value performance
Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy–in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth–oriented change, with expert guidance on getting it right.
∗Fit for Growth is a registered service mark of PwC Strategy& LLC in the United States.