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Everybody Lies de Seth Stephens-Davidowitz

Everybody Lies

Autor Seth Stephens-Davidowitz
en Limba Engleză Paperback – 20 feb 2018

În contextul programelor de studiu axate pe analiza datelor și sociologie computațională, Everybody Lies reprezintă un punct de cotitură în înțelegerea modului în care amprenta noastră digitală reflectă realitatea psihologică. Notăm cu interes cum Seth Stephens-Davidowitz transformă motorul de căutare Google într-un „ser al adevărului” digital, argumentând că oamenii tind să fie mult mai sinceri în fața unei bare de căutare decât în cadrul sondajelor tradiționale. Reținem premisa centrală a lucrării: în timp ce datele colectate prin metode clasice sunt adesea viciate de dorința de acceptare socială, cele opt trilioane de gigabytes generate zilnic oferă o perspectivă nefiltrată asupra fricilor, dorințelor și prejudecăților noastre. Merită menționat că autorul, fost expert la Google, utilizează rigurozitatea statistică pentru a demonta mituri despre rasism, succes economic și comportament sexual. Comparabil cu Dataclysm de Christian Rudder în ceea ce privește utilizarea datelor din platforme online pentru a studia comportamentul uman, Everybody Lies se distinge prin profunzimea analizei economice și prin capacitatea de a extrage concluzii relevante pentru politici publice. De asemenea, lucrarea poate fi pusă în oglindă cu Big Data de Viktor Mayer-Schonberger; în timp ce acesta din urmă se concentrează pe transformarea tehnologică și industrială, Stephens-Davidowitz prioritizează dimensiunea psihologică și etică a informației. Experiența de lectură este marcată de un ton spiritual și adesea surprinzător, reușind să facă accesibile concepte complexe din econometrie fără a sacrifica precizia academică. Față de lucrarea sa ulterioară, Don't Trust Your Gut, care se orientează spre deciziile personale bazate pe date, acest titlu rămâne pilonul teoretic fundamental care explică de ce datele masive sunt esențiale pentru științele sociale moderne.

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Specificații

ISBN-13: 9780062390868
ISBN-10: 0062390864
Pagini: 352
Ilustrații: 4/c 1 page tip-in
Dimensiuni: 134 x 203 x 27 mm
Greutate: 0.28 kg
Editura: Harper Collins Publ. USA
Colecția Dey Street Books

De ce să citești această carte

Recomandăm această carte oricărui cititor pasionat de modul în care tehnologia ne dezvăluie natura umană. Veți câștiga o perspectivă critică asupra modului în care sunt colectate și interpretate datele masive, învățând să priviți dincolo de aparențele sondajelor de opinie. Este o lectură esențială pentru profesioniștii din marketing, sociologi sau economiști care doresc să înțeleagă mecanismele ascunse ale comportamentului colectiv într-o eră digitală.

Despre autor

Seth Stephens-Davidowitz este un cercetător proeminent, doctor în economie al Universității Harvard și licențiat în filosofie la Stanford. Experiența sa profesională include un rol strategic ca cercetător de date la Google și activitate didactică la The Wharton School. Contribuțiile sale editoriale pentru New York Times și cercetările publicate în Journal of Public Economics l-au consacrat ca un expert în utilizarea instrumentelor de tip big data pentru a identifica atitudini sociale invizibile prin metodele clasice de cercetare.

Descriere scurtă

Foreword by Steven Pinker

Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world—provided we ask the right questions.
By the end of an average day in the early twenty-first century, human beings searching the internet will amass eight trillion gigabytes of data. This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.
Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?
Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

Textul de pe ultima copertă

In this groundbreaking work, Seth Stephens-Davidowitz, a Harvard-trained economist, former Google data scientist, and New York Times writer, argues that much of what we thought about people has been dead wrong. The reason? People lie, to friends, lovers, doctors, surveys—and themselves. However, we no longer need to rely on what people tell us. New data from the internet—the traces of information that billions of people leave on Google, social media, dating, and even pornography sites—finally reveals the truth.
Everybody Lies combines the informed analysis of Nate Silver’s The Signal and the Noise, the storytelling of Malcolm Gladwell’s Outliers, and the wit and fun of Stephen Dubner and Steven Levitt’s Freakonomics in a book that will change the way you view the world. There is almost no limit to what can be learned about human nature from Big Data—provided, that is, you ask the right questions.

Recenzii

“This book is about a whole new way of studying the mind . . . an unprecedented peek into people’s psyches . . . Time and again my preconceptions about my country and my species were turned upside-down by Stephens-Davidowitz’s discoveries . . . endlessly fascinating.” — Steven Pinker, author of The Better Angels of Our Nature
“Move over Freakonomics. Move over Moneyball. This brilliant book is the best demonstration yet of how big data plus cleverness can illuminate and then move the world. Read it and you’ll see life in a new way.” — Lawrence Summers, President Emeritus and Charles W. Eliot University Professor of Harvard University
“Everybody Lies relies on big data to rip the veneer of what we like to think of as our civilized selves. A book that is fascinating, shocking, sometimes horrifying, but above all, revealing.” — Tim Wu, author of The Attention Merchants
“Brimming with intriguing anecdotes and counterintuitive facts, Stephens-Davidowitz does his level best to help usher in a new age of human understanding, one digital data point at a time.” — Fortune, Best New Business Books
“Freakonomics on steroids—this book shows how big data can give us surprising new answers to important and interesting questions. Seth Stephens-Davidowitz brings data analysis alive in a crisp, witty manner, providing a terrific introduction to how big data is shaping social science.” — Raj Chetty, Professor of Economics at Stanford University
“Everybody Lies is a spirited and enthralling examination of the data of our lives. Drawing on a wide variety of revelatory sources, Seth Stephens-Davidowitz will make you cringe, chuckle, and wince at the people you thought we were.” — Christian Rudder, author of Dataclysm
“A tour de force—a well-written and entertaining journey through big data that, along the way, happens to put forward an important new perspective on human behavior itself. If you want to understand what’s going on in the world, or even with your friends, this is one book you should read cover to cover.” — Peter Orszag, Managing Director, Lazard and former Director of the Office of Management and Budget
“Stephens-Davidowitz, a former data scientist at Google, has spent the last four years poring over Internet search data . . . What he found is that Internet search data might be the Holy Grail when it comes to understanding the true nature of humanity.” — New York Post
“Everybody Lies is an astoundingly clever and mischievous exploration of what big data tells us about everyday life.  Seth Stephens-Davidowitz is as good a data storyteller as I have ever met.” — Steven Levitt, co-author, Freakonomics
“A whirlwind tour of the modern human psyche using search data as its guide. . . . The empirical findings in Everybody Lies are so intriguing that the book would be a page-turner even if it were structured as a mere laundry list.” — The Economist
“Pivotal . . . A book for those who are intensely curious about human nature, informational analysis, and amusing anecdotes to the tune of Steven Levitt and Stephen Dubner’s Freakanomics.” — Library Journal

Notă biografică

Seth Stephens-Davidowitz is a contributing op-ed writer for the New York Times, a lecturer at The Wharton School, and a former Google data scientist. He received a BA from Stanford and a PhD from Harvard. His research has appeared in the Journal of Public Economics and other prestigious publications. He lives in New York City.

Descriere

Descriere de la o altă ediție sau format:

THE NEW YORK TIMES BESTSELLERAN ECONOMIST BOOK OF THE YEARA NEW STATESMAN BOOK OF THE YEAR'This book is about a whole new way of studying the mind ... Endlessly fascinating' Steven Pinker'A whirlwind tour of the modern human psyche' EconomistEverybody lies, to friends, lovers, doctors, pollsters - and to themselves. In Internet searches, however, people confess the truth.Insightful, funny and always surprising, Everybody Lies explores how this huge collection of data, unprecedented in human history, could just be the most important ever collected. It offers astonishing insights into the human psyche, revealing the biases deeply embedded within us, the questions we're afraid to ask that might be essential to our well-being, and the information we can use to change our culture for the better.

Caracteristici

Features a foreword by bestselling author Steven Pinker (nearly 200,000 TCM combined sales)