Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

Editat de Margarida M. Pinheiro, Ana Estima, Susana Marques

en Limba Engleză Paperback – 19 dec 2018

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Provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. The book features coverage on a broad range of topics such as business schools, marketing curricula, and professional development.

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