Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity
Autor Kristin Magetteen Limba Engleză Paperback – 8 dec 2014
Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity is a practical guide for anyone wishing to facilitate the embrace of social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders. Also included are best practices for social media, with numerous examples for teaching and learning, professional development, communications with parents, and successfully managing difficult situations online. Key features of this book include:
Encouragement and support for education leaders working to bring social media into their school systems.A compelling case for why social media matters to schoolsUnderstanding the risks and fears of social media in schoolsSteps to develop policy, procedures, and guidelines that manage social media's risks and leverage its opportunities in a school systemExamples of how social media can be used in the classroom for teaching and learningBest practices for using social media as a communications toolSpecific strategies for managing challenging situations on social media
| Toate formatele și edițiile | Preț | Express |
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| Paperback (1) | 167.18 lei 43-57 zile | |
| Bloomsbury Publishing – 8 dec 2014 | 167.18 lei 43-57 zile | |
| Hardback (1) | 332.26 lei 43-57 zile | |
| Bloomsbury Publishing – 8 dec 2014 | 332.26 lei 43-57 zile |
Preț: 167.18 lei
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Specificații
ISBN-13: 9781475813296
ISBN-10: 1475813295
Pagini: 116
Dimensiuni: 156 x 230 x 9 mm
Greutate: 0.19 kg
Editura: Bloomsbury Publishing
Colecția Rowman & Littlefield Publishers
Locul publicării:New York, United States
ISBN-10: 1475813295
Pagini: 116
Dimensiuni: 156 x 230 x 9 mm
Greutate: 0.19 kg
Editura: Bloomsbury Publishing
Colecția Rowman & Littlefield Publishers
Locul publicării:New York, United States
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Cuprins
Acknowledgments
Preface
Dedication
CHAPTER 1
Why This Matters to Schools
Our "constantly connected" world"The U.S. Digital Consumer Report," February 10, 2014, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html.Bring the Digital World Into the ClassroomCommunicate With Parents and PatronsHarness the Social ShareEngage With ParentsSupport Your EmployeesProtect Your Reputation
CHAPTER 2
Why Are We Afraid?
Angry People Will Make Us Look BadWe Need Filters to Protect UsUgly Headlines
CHAPTER 3
Getting Started
Articulate Your VisionWhere Do You Want To Go?What Are Your Opportunities?What Are Your Challenges or Barriers?Grow Your GroupTest the Waters
CHAPTER 4
Policy: Expectations and Consequences
Writing Your PolicyBullying and Social MediaHandbook Guidelines for EmployeesGetting Your Board on Board
CHAPTER 5
Procedures: Organize the Chaos
Information Sharing FormMake It Short, Simple, and PainlessEmbed Key Policies and GuidelinesCreate Value for the EmployeeDirect SupportSocial Media ChampionsComments and Responses
CHAPTER 6
Professional Development: Educate and Empower
Starting Out RightThe Digital TattooOngoing SupportTraining New TeachersAnnual Reminders to All EmployeesOccasional InserviceInformal Discussion GroupsSocial Media ChampionsStudent PrivacyMonitoring AccountsExpand the PLN
CHAPTER 7
Social Media Best Practices
Writing Your PostWhat's a Hashtag?Make Sure Your Message Gets ThroughUse Photos and VideoLink to ContentMonitor TrendsFacebook AlgorithmsTwitterInstagramYouTube and VinePaying for PostsMeasuring Your WorkBe Strategic About Your UseFacebook Basics
CHAPTER 8
Teaching and Learning
Real-World RelevanceHashtags to Extend the ClassroomDigital CitizenshipPartnering With ParentsEmpowering Parents
CHAPTER 9
Communicating to Families and Other Stakeholders
Tune into Station WII-FMWhat WinsBuilding a Site for CommunicationsGrowing a CommunityLet Your Fans PostCommunity GuidelinesTell Your Story
CHAPTER 10
When Social Media Isn't Easy: Nasty Comments and Crisis Events
Ugly CommentsProvide a Simple, Unemotional ResponsePrivately Contact the CommenterSolve Problems, but Don't DebateNasty Posts on Other PagesStand Up for EmployeesSharing Bad NewsUse the Power of SocialIt's FastFans Are PassionatePeople Want to ShareBe Prepared
CONCLUSION
Preface
Dedication
CHAPTER 1
Why This Matters to Schools
Our "constantly connected" world"The U.S. Digital Consumer Report," February 10, 2014, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html.Bring the Digital World Into the ClassroomCommunicate With Parents and PatronsHarness the Social ShareEngage With ParentsSupport Your EmployeesProtect Your Reputation
CHAPTER 2
Why Are We Afraid?
Angry People Will Make Us Look BadWe Need Filters to Protect UsUgly Headlines
CHAPTER 3
Getting Started
Articulate Your VisionWhere Do You Want To Go?What Are Your Opportunities?What Are Your Challenges or Barriers?Grow Your GroupTest the Waters
CHAPTER 4
Policy: Expectations and Consequences
Writing Your PolicyBullying and Social MediaHandbook Guidelines for EmployeesGetting Your Board on Board
CHAPTER 5
Procedures: Organize the Chaos
Information Sharing FormMake It Short, Simple, and PainlessEmbed Key Policies and GuidelinesCreate Value for the EmployeeDirect SupportSocial Media ChampionsComments and Responses
CHAPTER 6
Professional Development: Educate and Empower
Starting Out RightThe Digital TattooOngoing SupportTraining New TeachersAnnual Reminders to All EmployeesOccasional InserviceInformal Discussion GroupsSocial Media ChampionsStudent PrivacyMonitoring AccountsExpand the PLN
CHAPTER 7
Social Media Best Practices
Writing Your PostWhat's a Hashtag?Make Sure Your Message Gets ThroughUse Photos and VideoLink to ContentMonitor TrendsFacebook AlgorithmsTwitterInstagramYouTube and VinePaying for PostsMeasuring Your WorkBe Strategic About Your UseFacebook Basics
CHAPTER 8
Teaching and Learning
Real-World RelevanceHashtags to Extend the ClassroomDigital CitizenshipPartnering With ParentsEmpowering Parents
CHAPTER 9
Communicating to Families and Other Stakeholders
Tune into Station WII-FMWhat WinsBuilding a Site for CommunicationsGrowing a CommunityLet Your Fans PostCommunity GuidelinesTell Your Story
CHAPTER 10
When Social Media Isn't Easy: Nasty Comments and Crisis Events
Ugly CommentsProvide a Simple, Unemotional ResponsePrivately Contact the CommenterSolve Problems, but Don't DebateNasty Posts on Other PagesStand Up for EmployeesSharing Bad NewsUse the Power of SocialIt's FastFans Are PassionatePeople Want to ShareBe Prepared
CONCLUSION
Recenzii
Magette appears to have plenty of experience of implementing a social media policy in an American school district. There is a lot of specific advice born from experience, much of which makes good sense. Chapter Two, in particular, contains some sensitive arguments against prejudices and concerns that may be encountered when trying to pull recalcitrant communities on board, and Chapter Seven provides a useful smorgasbord of suggestions about good practice in a few social media sites. In general, it is packed with recommendations, suggestions and patterns to follow that school administrators might find useful in implementing a social media policy.
As educators, we cannot afford not to take advantage of this powerful resource for our students and for ourselves. This is a good addition to your bookshelf.
With Kristin guiding the way, the Eudora School District is a pioneer in the use of social media as both a communication and learning tool. Instead of giving into fears about social media, Eudora teachers and leaders embraced it through basic risk management. This book is a useful guide for boards of education, administrators, and teachers to embrace the digital world, instead of asking students to leave it at the classroom door.
Students and parents expect schools to engage with them where they are -- on social media. The Eudora Schools story shows that embracing social media in schools doesn't have to be complicated or scary. And this book shows exactly how to overcome risk to deliver enormous rewards for students, teachers, and families.
The closer school communication is to the classroom, the more authentic it is and will become. The district spokesperson and leadership can no longer be the only people controlling the message. School communications professionals need to empower district staff members to help tell the public education story, and social media is a very relevant tool to do so.
Kristin Magette provides school districts and teachers a compelling case to explore social media integration, gain better communication strategies with their local communities, and target digital citizenship learning. This practical guide not only discusses the features and benefits of social media for schools, it explores the dynamic classroom opportunities waiting through global collaboration. Any district investigating social media tools such as Twitter, Facebook, or Instagram should have this information and would be wise to read this book.
As educators, we cannot afford not to take advantage of this powerful resource for our students and for ourselves. This is a good addition to your bookshelf.
With Kristin guiding the way, the Eudora School District is a pioneer in the use of social media as both a communication and learning tool. Instead of giving into fears about social media, Eudora teachers and leaders embraced it through basic risk management. This book is a useful guide for boards of education, administrators, and teachers to embrace the digital world, instead of asking students to leave it at the classroom door.
Students and parents expect schools to engage with them where they are -- on social media. The Eudora Schools story shows that embracing social media in schools doesn't have to be complicated or scary. And this book shows exactly how to overcome risk to deliver enormous rewards for students, teachers, and families.
The closer school communication is to the classroom, the more authentic it is and will become. The district spokesperson and leadership can no longer be the only people controlling the message. School communications professionals need to empower district staff members to help tell the public education story, and social media is a very relevant tool to do so.
Kristin Magette provides school districts and teachers a compelling case to explore social media integration, gain better communication strategies with their local communities, and target digital citizenship learning. This practical guide not only discusses the features and benefits of social media for schools, it explores the dynamic classroom opportunities waiting through global collaboration. Any district investigating social media tools such as Twitter, Facebook, or Instagram should have this information and would be wise to read this book.