Cantitate/Preț
Produs
Total produse
Vezi coșul
Electronic Commerce de Paul Timmers

Electronic Commerce

Autor Paul Timmers, Timmers
en Limba Engleză Paperback – 24 apr 2001
E-Commerce ist ein sich rapide entwickelnder Bereich, der viel Raum fr Spekulation ber Mglichkeiten und Vorteile l t. Der Internet-Handel wird entweder als Ergnzung zu traditionellen Modellen gesehen oder als vllig neue Art der Geschftsabwicklung. Eines ist jedoch sicher: bisher ist nur wenig bekannt ber erfolgreiche Marketingstrategien im Handel zwischen Unternehmen - einem in der Tat gr eren Geschftsbereich als der Handel zwischen Unternehmen und Endverbraucher. Gesttzt auf fundierte, tiefgreifende Forschung untersucht dieses Buch strategische Marketinganstze auf der Basis von Marketingtheorie und internationalen Fallstudien. Die systematische Analyse von Internet-Handelsmodellen ermglicht jedem Unternehmen, seine Transaktionen besser zu organisieren und zu erkennen, wo seine Einnahmequellen liegen. (10/99)
Citește tot Restrânge

Preț: 52259 lei

Preț vechi: 65324 lei
-20%

Puncte Express: 784

Carte tipărită la comandă

Livrare economică 19 octombrie-02 noiembrie

Livrare prin curier în România Termenul estimat este afișat lângă disponibilitate.
Transport gratuit pentru acest produs Plată online sau ramburs, în funcție de opțiunile comenzii.
Retur gratuit în 14 zile Comandă securizată și suport în română.
 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă

Specificații

ISBN-13: 9780471498407
ISBN-10: 0471498408
Pagini: 292
Ilustrații: illustrations
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.48 kg
Ediția:Revised
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Business managers including middle managers, consultants, post–graduates students on MBA and MIS courses and researchers studying marketing, business administration, electronic commerce, business organisation and economics.

Notă biografică

Paul H. Timmers is at the European Commission Information Society Directorate-General, Head of Sector for electronic commerce in the European Union's research and technology development and business pilot programme. He has also been Secretary to the G8 Global Marketplace for SMEs, a global collaboration to promote electronic commerce for small and medium-sized enterprises. Before joining the European Commission, Paul Timmers was manager of a software development and product management department in a large multinational computer and telecommunications firm. Dr Timmers holds a PhD in theoretical physics from the University of Nijmegen in the Netherlands and an MBA from Warwick Business School in the United Kingdom.

Cuprins

Foreword.

Preface.

About the Author.

Acknowledgements.

Introduction.

Key Features of Internet Electronic Commerce.

Business Models for Electronic Commerce.

Business-to-Business Electronic Commerce Cases.

Markets and Competition.

Marketing Strategies and Programmes.

Roadmap for Business-to-Business Electronic Commerce.

Bibliography.

Endnotes.

Subject Index.