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Electronic Commerce de Steve Elliott

Electronic Commerce

Autor Steve Elliott, Elliot
en Limba Engleză Hardback – 8 mar 2002
Electronic Commerce ist ein dringend notwendiger Leitfaden zur Implementierung des B2C-Internethandels. Dieses Buch sttzt sich auf umfangreiche Forschungsdaten zu Volkswirtschaften in Gro britannien, den USA, Dnemark, Griechenland, Hong Kong und Australien. Es diskutiert die Unsicherheiten von Unternehmen und Verbrauchern im Bereich des Internet-Einzelhandels anhand von fhrenden Beispielen zum B2C-Internethandel in jeder dieser Volkswirtschaften. Darber hinaus bietet dieser Band die ideale Ergnzung zu Timmers' Buch Electronic Commerce: Strategies & Models for Business-to-Business Trading (ebenfalls bei Wiley erschienen), das den B2B-Internethandel ausfhrlich errtert.
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Specificații

ISBN-13: 9780471487050
ISBN-10: 0471487058
Pagini: 372
Dimensiuni: 157 x 235 x 26 mm
Greutate: 0.76 kg
Ediția:00003
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Notă biografică

STEVE ELLIOTT commenced his career in the computer industry and has worked internationally in business, government, education and with the United Nations. He is Professor and Head of the Central Coast School of e Business & Management at the University of Newcastle, Australia, and was previously Director of the IT Research Centre at the University of New South Wales, Sydney. He holds a PhD in Strategic IS Planning from Warwick Business School, and has qualifications in Economics and IS.

Professor Elliot's main interest is the strategic management of technology-enabled innovation by organizations, particularly the management of innovation in Electronic Business. He initiated and managed the international study of successful implementations of business-to-consumer e-commerce on which this book is based, and is currently exploring the impact of e-business on the banking industry.

Steve Elliot chairs the International Federation of Information Processing (IFIP) Working Group 8.4, E-Business: Multi-disciplinary research and practice.

Cuprins

Foreword by Peter Keen.

Contributors.

Series Preface by Rudy Hirschheim.

Introduction to B2C Strategies and Models (Steve Elliot).

Internet Retailing in Australia (Steve Elliot).

Internet Retailing in Denmark (Niels Bjørn-Andersen).

Internet Retailing in Greece (Nikolaos Mylonopoulus & Katherine Pramataris).

Internet Retailing in Hong Kong, China (Matthew Lee).

Internet Retailing in the United Kingdom (Bob Galliers & Anne Wiggins).

Internet Retailing in the United States (Don Lloyd Cook, et al.).

Evaluating Websites and Surveying Customers Online (Steve Elliot & Niels Bjørn-Andersen).

Research Model and Theoretical Implications (Steve Elliot).

Conclusion (Steve Elliot).

References.

Index.