Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell MoreDe (autor) Grant Leboff
en Limba Engleză Carte Paperback – 28 Sep 2016
It's becoming increasingly important that the sales and marketing functions converge and work together, especially as lead generation now frequently arises from digital promotional campaigns, customer attention and availability have become more scarce, and comparative product information is readily accessible. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. "Digital Selling" makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.
Packed with great advice on engaging with customers online and via social media, "Digital Selling" explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network, and more. As such, sales professionals, digital sales directors, senior directors, small business owners seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book.
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.34 kg
Editura: Kogan Page
Section - Prologue: Are you suffering from Pike Syndrome? Section - 01: Why embracing the social web is vital Section - 02: How the sales role changes in a digital environment Section - 03: Preparing to go online Section - 04: The lead generation model in a digital world Section - 05: Measuring the new Digital Sales Funnel Section - 06: Creating value - the how and why of content Section - 07: The journey from engagement to opportunity Section - 08: Getting noticed Section - 09: Tools and platforms Section - Epilogue: The need for sales and marketing to work together