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Digital Economics: How Information Technology Has Transformed Business Thinking

Autor Richard McKenzie
en Limba Engleză Hardback – 30 mai 2003
The digitization of such traditional goods as books, music, and movies, in combination with traditional digital productions like software, has given rise to new twists and turns in economic arguments. The primary reasons for these digital-led developments in economic theory are that digital goods often exhibit network effects-consumer benefits that grow with the spreading use of certain goods-and that digital products often have low or negligible reproduction costs. McKenzie describes how the advent of digital goods has forced changes in firms' production and pricing strategies, and how it has led to the reassessment of an array of public policies, from privacy to piracy.
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Specificații

ISBN-13: 9781567206449
ISBN-10: 1567206441
Pagini: 336
Dimensiuni: 156 x 235 x 30 mm
Greutate: 0.65 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Cuprins

Preface
The Spread of 1's and 0's in the World
The Productivity Paradox
Digital Costs and Production Choices
Firm Sizes and Disruptive Technologies
Network Effects
Tipping and Path Dependency
Switching Costs
Emailing and Surfing in the Workplace
Intellectual Property Rights
Piracy and Privacy
Antitrust
Selected Bibliography
Index