Digital Business
Autor Annmarie Hanlonen Limba Engleză Hardback – 30 mar 2024
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Specificații
ISBN-13: 9781529624236
ISBN-10: 1529624231
Pagini: 314
Dimensiuni: 194 x 252 x 21 mm
Greutate: 0.81 kg
Editura: SAGE Publications Ltd
ISBN-10: 1529624231
Pagini: 314
Dimensiuni: 194 x 252 x 21 mm
Greutate: 0.81 kg
Editura: SAGE Publications Ltd
Cuprins
PART1: DIGITAL BUSINESS ESSENTIALS
Chapter 1: The Digital Business Environment
Chapter 2: The Digital Workspace
Chapter 3: E-commerce
PART 2: DIGITAL PLATFORMS AND TECHNOLOGIES
Chapter 4: Digital Platforms, Pricing and Payment Models
Chapter 5: AI, Big Data and Business Intelligence
Chapter 6: Enabling and Emerging Digital Technologies
PART 3: DIGITAL BUSINESS INNOVATION, DISRUPTION AND TRANSFORMATION
Chapter 7: Digital Innovation
Chapter 8: Digital Disruption
Chapter 9: Digital Transformation
PART 4: DIGITAL BUSINESS STRATEGY AND MANAGEMENT
Chapter 10: Digital Business Strategy
Chapter 11: Digital Customer Experience Management
Chapter 12: Digital Operations Management
Chapter 1: The Digital Business Environment
Chapter 2: The Digital Workspace
Chapter 3: E-commerce
PART 2: DIGITAL PLATFORMS AND TECHNOLOGIES
Chapter 4: Digital Platforms, Pricing and Payment Models
Chapter 5: AI, Big Data and Business Intelligence
Chapter 6: Enabling and Emerging Digital Technologies
PART 3: DIGITAL BUSINESS INNOVATION, DISRUPTION AND TRANSFORMATION
Chapter 7: Digital Innovation
Chapter 8: Digital Disruption
Chapter 9: Digital Transformation
PART 4: DIGITAL BUSINESS STRATEGY AND MANAGEMENT
Chapter 10: Digital Business Strategy
Chapter 11: Digital Customer Experience Management
Chapter 12: Digital Operations Management