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Digital Business de Annmarie Hanlon

Digital Business

Autor Annmarie Hanlon
en Limba Engleză Paperback – 3 apr 2024
This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.
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Specificații

ISBN-13: 9781529624229
ISBN-10: 1529624223
Pagini: 314
Dimensiuni: 189 x 246 x 20 mm
Greutate: 0.68 kg
Ediția:1. Auflage
Editura: SAGE Publications Ltd

Cuprins

PART1: DIGITAL BUSINESS ESSENTIALS
Chapter 1: The Digital Business Environment
Chapter 2: The Digital Workspace
Chapter 3: E-commerce
PART 2: DIGITAL PLATFORMS AND TECHNOLOGIES
Chapter 4: Digital Platforms, Pricing and Payment Models
Chapter 5: AI, Big Data and Business Intelligence
Chapter 6: Enabling and Emerging Digital Technologies
PART 3: DIGITAL BUSINESS INNOVATION, DISRUPTION AND TRANSFORMATION
Chapter 7: Digital Innovation
Chapter 8: Digital Disruption
Chapter 9: Digital Transformation
PART 4: DIGITAL BUSINESS STRATEGY AND MANAGEMENT
Chapter 10: Digital Business Strategy
Chapter 11: Digital Customer Experience Management
Chapter 12: Digital Operations Management