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Digital Brand Management de Dagna Siuda

Digital Brand Management: Routledge Studies in Marketing

Autor Dagna Siuda, Magdalena Grebosz-Krawczyk
en Limba Engleză Hardback – 11 sep 2025
In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.
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Specificații

ISBN-13: 9781041087182
ISBN-10: 1041087187
Pagini: 204
Dimensiuni: 156 x 234 mm
Greutate: 0.56 kg
Editura: Taylor & Francis Ltd.
Seria Routledge Studies in Marketing