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Debates in Marketing Orientation de Bilgehan Bozkurt

Debates in Marketing Orientation: Emerald Points

Autor Bilgehan Bozkurt
en Limba Engleză Paperback – 13 ian 2019
This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.
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Specificații

ISBN-13: 9781787698369
ISBN-10: 178769836X
Pagini: 240
Dimensiuni: 129 x 197 x 15 mm
Greutate: 0.23 kg
Editura: Emerald Publishing
Seria Emerald Points

Notă biografică

Bilgehan Bozkurt is Assistant Professor of Marketing at Istanbul Arel University, Turkey. His research and professional background lies in branding, customer-oriented project management, business analysis, and software development.