Customer Relationship Management (Briefcase Books Series)

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en Limba Engleză Paperback – 16 Oct 2001

As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

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ISBN-13: 9780071379540
ISBN-10: 0071379541
Pagini: 176
Dimensiuni: 147 x 224 x 9 mm
Greutate: 0.25 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Seria Briefcase Books Series

Locul publicării: United States