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Corporate Communication de Joep P. Cornelissen

Corporate Communication

Autor Joep P. Cornelissen
en Limba Engleză Paperback – 17 noi 2026
Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
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Specificații

ISBN-13: 9781036215538
ISBN-10: 1036215539
Pagini: 360
Dimensiuni: 170 x 242 mm
Greutate: 0.34 kg
Ediția:8 Revised edition
Editura: SAGE Publications Ltd

Notă biografică

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

Cuprins

Introduction to Corporate Communication
Defining Corporate Communication
Corporate Communication in Contemporary Organizations
Corporate Communication in a Changing Media Environment
Conceptual Foundations
Stakeholder Management and Communication
Corporate Identity, Branding and Corporate Reputation
Corporate Communication in Practice
Communication Strategy and Strategic Planning
Research and Measurement
Specialist Areas in Corporate Communication
Media Relations
Employee Communication
Issues Management
Crisis Communication
Leadership and Change Communication
Corporate Social Responsibility (CSR) and Community Relations