Corporate Communication
Autor Joep P. Cornelissenen Limba Engleză Hardback – 17 noi 2026
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Specificații
ISBN-13: 9781036215545
ISBN-10: 1036215547
Pagini: 360
Dimensiuni: 170 x 242 mm
Greutate: 0.34 kg
Ediția:8 Revised edition
Editura: SAGE Publications Ltd
ISBN-10: 1036215547
Pagini: 360
Dimensiuni: 170 x 242 mm
Greutate: 0.34 kg
Ediția:8 Revised edition
Editura: SAGE Publications Ltd
Cuprins
Part 1: Introduction to Corporate Communication
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
Part 2: Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
Part 3: Corporate Communication in Practice
Chapter 6: Communication Strategy and Strategic Planning
Chapter 7: Research and Measurement
Part 4: Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR), Sustainability Reporting and Community Relations
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
Part 2: Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
Part 3: Corporate Communication in Practice
Chapter 6: Communication Strategy and Strategic Planning
Chapter 7: Research and Measurement
Part 4: Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR), Sustainability Reporting and Community Relations
Notă biografică
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).