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Competitive Strategies de E. Valdani

Competitive Strategies

Autor E. Valdani, A. Arbore
en Limba Engleză Hardback – 30 noi 2012
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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Specificații

ISBN-13: 9780230301641
ISBN-10: 0230301649
Pagini: 272
Ilustrații: XVI, 272 p.
Dimensiuni: 137 x 216 x 23 mm
Greutate: 0.48 kg
Ediția:2013 edition
Editura: Palgrave Macmillan UK
Locul publicării:London, United Kingdom

Cuprins

The Revolution in Competitive Games The Movement Game: Breaking Down Orthodoxies The Maneuvers of the Movement Game The Barriers to Change Defence Strategies in the Movement Game The Imitation Game Creating Barriers to Imitation The Position Game Offensive And Defensive Maneuvers In The Position Game The Final Frontier of Value

Notă biografică

Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.